[metadata]
description: Discover your best customers, test messaging, learn what converts, and scale what works with Clay
og:description: Discover your best customers, test messaging, learn what converts, and scale what works with Clay
og:image: https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69c4157d2d206eafdaa7913c_OG_startups%20Large.webp
og:title: Validate your ICP, find PMF faster | Clay for startups | Clay.com
og:type: website
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twitter:description: Discover your best customers, test messaging, learn what converts, and scale what works with Clay
twitter:image: https://cdn.prod.website-files.com/61477f2c24a826836f969afe/69c4157d2d206eafdaa7913c_OG_startups%20Large.webp
twitter:title: Validate your ICP, find PMF faster | Clay for startups | Clay.com
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[canonical-links]
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[document-links]
/
ABM Link long form description will go in this slot here.: /use-cases/abm
ABM: /use-cases/abm
About Link long form description will go in this slot here.: /about
About: /about
Account Agents: /account-agents
Account agents Research target companies and people with AI: /account-agents
Account research Link long form description will go in this slot here.: /use-cases/account-research
Account research: /use-cases/account-research
Ads Sync targeted ad audiences to Linkedin, Meta, and Google: /ads
Ads: /ads
Anthropic: https://www.clay.com/customers/anthropic
Apply for the 2027 class: https://clayhq.typeform.com/to/CD561moL
Apply to join Wedge: https://cohorts.clay.com/wedge?utm_source=clay_for_startups_webpage&utm_medium=landing&utm_campaign=wedge
Article – NY Times Clay allows employees to sell shares at a $5b valuation.: https://www.nytimes.com/2026/01/28/business/dealbook/clay-start-up-tender-offers.html?unlocked_article_code=1.H1A.LBNX.YbS98P3kIG8Q&smid=url-share
Audiences Centralize your first and third party data sources in Clay: /audiences
Audiences: /audiences
Automated inbound Build ads audiences and sync them to major ad platforms: /use-cases/inbound-enrichment
Automated inbound: /use-cases/inbound-enrichment
Become a Startup Program Partner: /partners/startup-partner-program
Become a partner Link long form description will go in this slot here.: /partners
Blog: /blog
Book sessions: https://www.clay.com/demo
CLI/API Build in Clay directly via a coding agent with API and CLI: /agent-plugin
CRM Enrichment: /use-cases/crm-enrichment
CRM enrichment Link long form description will go in this slot here.: /use-cases/crm-enrichment
Campus ambassadors Link long form description will go in this slot here.: /clay-campus-ambassadors
Careers Link long form description will go in this slot here.: /careers
Careers: /careers
Case studies How top GTM teams grow with Clay: /customers
Case studies: https://www.clay.com/customers
Case study A full AI GTM hackathon focused on building real things: social listening tools , personalized graphic generation at scale , and dramatically improved EMEA phone number coverage with Clay and Canva.: https://www.linkedin.com/posts/vaanand_okay-2nd-ai-gtm-hackathon-this-week-in-activity-7323438972146257931-_CCF/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABs7qeMBq34q0Apct6D7c67da3uruVDekQQ
Case study: https://www.clay.com/customers/anthropic
Case study: https://www.clay.com/customers/elevenlabs
Case study: https://www.clay.com/customers/openai
Case study: https://www.clay.com/customers/vanta
Changelog: /changelog
Clay Blog: https://www.clay.com/blog
Clay Certifications: https://www.clay.com/university/certifications
Clay Club: https://luma.com/claylive
Clay Community In Nigeria, she built a life where money wouldn’t decide: https://www.clay.com/blog/sandra-uche
Clay Expert: https://www.clay.com/experts
Clay University: https://www.clay.com/university
Clay community Link long form description will go in this slot here.: https://community.clay.com/
Clay reaches 100M ARR: https://www.clay.com/blog/100m-arr
Clay's global agent Research target companies and people with AI: /agent
Claygent AI: /claygent
Claygents Research target companies and people with AI: /claygent
Cohort live classes Link long form description will go in this slot here.: https://university.clay.com/cohorts
Community Board: https://community.clay.com/
Community: https://community.clay.com/
Contact Link long form description will go in this slot here.: /contact
Contact us: /contact
Coverflex: https://www.clay.com/customers/coverflex
Data marketplace Buy data from 200+ providers in one place: /integrations
Discover Sculptor: /signals
Do not sell my data: https://docs.google.com/forms/d/e/1FAIpQLSeAsU1U-AJfhqzDx6-6eVcyQ_kBD1J9cw1y0huQiS-HCkRf0Q/viewform?pli=1
Enterprise Link long form description will go in this slot here.: /enterprise
Explore Enrichments: /use-cases/crm-enrichment
FAQ: /faq
Find Clay experts Link long form description will go in this slot here.: /experts
Finding GTM alpha: https://www.clay.com/blog/gtm-alpha
Functions Link long form description will go in this slot here.: /functions
Functions: /functions
GTM Engineer job board Link long form description will go in this slot here.: /job-board
GTM Ops Link long form description will go in this slot here.: /clay-for-gtm-ops
Get a demo: /demo
Get started lesson: https://www.clay.com/university/lesson/intro-to-clay-101-clay-101
Hudson: https://www.hudsonchristie.com/
Inbound SDR agent Use Clay's native sequencer or automate messaging: /inbound-sdr
Integrate with Clay: https://www.clay.com/partners/integrations
Integration partners Link long form description will go in this slot here.: /partners/integrations
Integrations: /integrations
Jobs: /jobs
LinkedIn Link long form description will go in this slot here.: https://www.linkedin.com/company/grow-with-clay/
Live events Link long form description will go in this slot here.: https://luma.com/claylive?k=c
Livestreams Link long form description will go in this slot here.: /livestreams
Log in: https://app.clay.com/
MCP for reps Track job changes promotions or other signals: /mcp
Make a privacy request: https://app.clay.com/privacy/request
Marketing Link long form description will go in this slot here.: /clay-for-marketing
Meet Claygent: https://www.clay.com/claygent
Mistral AI: https://www.clay.com/customers/mistral-ai
Multi-provider data enrichment: /waterfall-enrichment
New: Clay’s global agent Build GTM plays for long-running tasks: /agent
Open roles Link long form description will go in this slot here.: /jobs
OpenAI: https://www.clay.com/customers/open-ai
Outbound Link long form description will go in this slot here.: /use-cases/outbound
Outbound: /use-cases/outbound
PLG assist Link long form description will go in this slot here.: /use-cases/plg-assist
PLG assist: /use-cases/plg-assist
Partner programs: /partners
Press Link long form description will go in this slot here.: /press
Pricing Pricing: /pricing
Pricing: /pricing
Privacy policy: /privacy
Privacy policy: https://privacy.clay.com/
Private Equity Link long form description will go in this slot here.: /clay-for-private-equity
Rep assist Link long form description will go in this slot here.: /use-cases/rep-assist
Rep assist: /use-cases/rep-assist
Rep prospecting Link long form description will go in this slot here.: /use-cases/rep-prospecting
Reverse ETL Link long form description will go in this slot here.: /use-cases/reverse-etl
Reverse ETL: /use-cases/reverse-etl
Rippling: https://www.clay.com/customers/rippling
Sales Link long form description will go in this slot here.: /clay-for-sales
Sendoso: https://www.clay.com/customers/sendoso
Sequencer Use Clay's native sequencer or automate messaging: /sequencer
Sequencer: /sequencer
Series C: The GTM engineering era begins now: https://www.clay.com/series-c
Signals and intent Track job changes promotions or other signals: /signals
Signals: /signals
Skills library Link long form description will go in this slot here.: https://marketplace.clay.com/
Slack Community: https://www.clay.com/slack-community
Slack Link long form description will go in this slot here.: https://www.clay.com/slack-community
Solution partners Link long form description will go in this slot here.: /partners/solutions
Start building for free: https://app.clay.com/signup?su=06b94f4a-22ec-47d4-82c5-5d6deff2c808
Start free trial: https://app.clay.com/signup?source=nav
Start free trial: https://app.clay.com/signup?source=website
Startup Link long form description will go in this slot here.: /clay-for-startups
Startup program Link long form description will go in this slot here.: /clay-for-startups
Status: https://status.clay.com/
TAM Sourcing: /use-cases/tam-sourcing
TAM sourcing Link long form description will go in this slot here.: /use-cases/tam-sourcing
Territory planning Link long form description will go in this slot here.: /use-cases/territory-planning
The rise of the GTM engineer: https://www.clay.com/blog/gtm-engineering
Try Sequencer: https://www.clay.com/sequencer
University Link long form description will go in this slot here.: https://university.clay.com/
University: https://university.clay.com/
Use case templates: https://university.clay.com/claybooks
Vanta: https://www.clay.com/customers/vanta
Verkada: https://www.clay.com/customers/verkada
Visit Clay on LinkedIn: https://www.linkedin.com/company/grow-with-clay/posts/?feedView=all
Visit Clay on Slack: https://www.clay.com/slack-community
Visit Clay on YouTube: https://www.youtube.com/@GrowWithClay
Visit Clay on YouTube: https://x.com/clay
Waterfall enrichment Combine multiple data providers for the best coverage: /waterfall-enrichment
Workflows Link long form description will go in this slot here.: /workflows
Workflows: /workflows
X Link long form description will go in this slot here.: https://x.com/clay
YouTube Link long form description will go in this slot here.: https://www.youtube.com/@GrowWithClay
here: https://www.clay.com/clay-for-startups
https://cursor.com/
livestreams: https://www.clay.com/livestreams
startup program partner: https://www.clay.com/partners/startup-partner-program
templates: https://www.clay.com/templates

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Data infrastructure
Audiences
Centralize your first and third party data sources in Clay
Data marketplace
Buy data from 200+ providers in one place
Signals and intent
Track job changes promotions or other signals
Waterfall enrichment
Combine multiple data providers for the best coverage
Agents
Clay's global agent
Research target companies and people with AI
Account agents
Research target companies and people with AI
Claygents
Research target companies and people with AI
Inbound SDR agent
Use Clay's native sequencer or automate messaging
Orchestration
Workflows
Link long form description will go in this slot here.
CLI/API
Build in Clay directly via a coding agent with API and CLI
Functions
Link long form description will go in this slot here.
Activation
Ads
Sync targeted ad audiences to Linkedin, Meta, and Google
Sequencer
Use Clay's native sequencer or automate messaging
MCP for reps
Track job changes promotions or other signals
New: Clay’s global agent
Build GTM plays for long-running tasks
Data foundations
CRM enrichment
Link long form description will go in this slot here.
TAM sourcing
Link long form description will go in this slot here.
Territory planning
Link long form description will go in this slot here.
Reverse ETL
Link long form description will go in this slot here.
Pipeline generation
Outbound
Link long form description will go in this slot here.
Automated inbound
Build ads audiences and sync them to major ad platforms
PLG assist
Link long form description will go in this slot here.
ABM
Link long form description will go in this slot here.
Rep productivity
Rep prospecting
Link long form description will go in this slot here.
Account research
Link long form description will go in this slot here.
Rep assist
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Department
GTM Ops
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Marketing
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Sales
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Enterprise
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Startup
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Case studies
How top GTM teams grow with Clay
Learn to build on Clay
University
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Skills library
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Livestreams
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Cohort live classes
Link long form description will go in this slot here.
Connect with GTM engineers
Clay community
Link long form description will go in this slot here.
Slack
Link long form description will go in this slot here.
Live events
Link long form description will go in this slot here.
Startup program
Link long form description will go in this slot here.
Campus ambassadors
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Work with GTM engineers
Find Clay experts
Link long form description will go in this slot here.
GTM Engineer job board
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Partner with Clay
Become a partner
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Solution partners
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Integration partners
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Private Equity
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Clay Community
In Nigeria, she built a life where money wouldn’t decide
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Open roles
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Press
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LinkedIn
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YouTube
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X
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Article – NY Times
Clay allows employees to sell shares at a $5b valuation.
Turn your growth ideas into reality today
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Use cases
Automated inbound
Account research
ABM
PLG assist
Rep assist
Reverse ETL
Outbound
CRM Enrichment
TAM Sourcing
Customers
OpenAI
Vanta
Verkada
Sendoso
Anthropic
Coverflex
Rippling
Mistral AI
Case studies
Product
Claygent AI
Account Agents
Ads
Sequencer
Multi-provider data enrichment
Audiences
Signals
Workflows
Functions
Integrations
Pricing
Changelog
Blog
The rise of the GTM engineer
Finding GTM alpha
Clay reaches 100M ARR
Series C: The GTM engineering era begins now
Resources
Get started lesson
University
Use case templates
Partner programs
Community
FAQ
Company
Contact us
About
Careers
Jobs
Integrate with Clay
Status
Legal
Privacy policy
Terms of service
Do not sell my data
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OpenAI
Vanta
Verkada
Sendoso
Anthropic
Coverflex
Rippling
Case studies
Legal
Privacy policy
Terms of service
Make a privacy request
©
2026
Clay Labs Inc.
Born in Brooklyn • Art by
Hudson
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[content]
Validate your ICP, find PMF faster | Clay for startups | Clay.com
Clay for Startups
Validate your ICP, find PMF faster
Discover your best customers, test messaging, learn what converts, and scale what works with Clay
Apply to join Wedge
Powering the growth motions of the fastest-growing startups on earth
Case study
A full
AI GTM hackathon
focused on building real things:
social listening tools
,
personalized graphic generation at scale
, and
dramatically improved EMEA phone number coverage
with Clay and Canva.
Case study
Case study
Case study
Case study
Your
GTM engine
from Day Zero
Clay scales with you, supporting startup teams of one to one hundred to one thousand and beyond
Discover your best customers
Turn vague, untested ICP hypotheses into enriched, signal-rich prospect lists within your TAM. Use Claygent to uncover custom AI datapoints to find and validate your ICP.
Meet Claygent
Experiment with messaging to find what resonates
Design lightweight outreach experiments (small batches, clear variables). Push messaging and enriched data into your outreach tools directly from Clay.
Try Sequencer
Learn what converts and what doesn’t
Find your GTM Alpha by identifying the unique data points that help you sell. Analyze which signals predicted engagement (and which didn’t). Validate your ICP and offering.
Discover Sculptor
Iterate, refine, and systematize
Refine your enrichment and scoring logic based on real data. Build repeatable Clay workflows that scale your GTM with you.
Explore Enrichments
Join wedge
Clay’s startup GTM accelerator
Wedge is Clay’s virtual GTM acceleration program for the fastest-growing, Series A and below venture-backed startups globally.
Apply to join Wedge
Become a Startup Program Partner
Key benefits to help you build
Earn thousands of credits throughout the two week, live + async programs
Connect with other leading early-stage founders and growth leaders
Build your use cases with hands-on support from GTME experts and coaches at Clay
Launch a Clay Club on your Campus
Become a Clay Campus Ambassador
Clay is looking for ambitious undergraduates to join the Clay Campus Ambassadors program for the 2026–2027 school year. Ambassadors will complete a week-long training on the Clay platform, then lead efforts to build awareness of Clay on their campuses.
Apply for the 2027 class
Program benefits for student builders
Hands-on experience building a global campus program from 0 → 1
Clay workspace with free credits that renew each semester
Direct access to Clay's internal GTME talent network and talent team
Resources to mold your GTM journey
Engage
Read our
Community Board
for news and conversation
Attend
Clay Club
meetups and stay tuned on upcoming events
Join Clay’s
Slack Community
Send us thoughts or feedback at startups@clay.com
Learn
Check out
Clay University
courses and in-depth use case breakdowns
Watch monthly
livestreams
from our team
Read through the
Clay Blog
for the latest GTME strategies and tactics
Earn
Clay Certifications
to validate your expertise
Scroll through
templates
if you’re feeling stuck
Support
Consider hiring a
Clay Expert
to implement Clay at your startup
Book sessions
with our GS team if you're scaling fast
Frequently asked questions
Who is eligible for Clay's Startup Partner Program?
Venture capital firms, accelerators, incubators, startup studios, media companies, communities and other organizations supporting the top early-stage, VC-backed founders globally.
Where can I learn about Wedge and other Clay GTM tools for my startups?
Head over
here
.
My VC firm isn't a Clay Startup Program Partner, what do I do?
You can send them to this page and ask them to apply to join as a
startup program partner
.
