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description: Clay's startup GTM accelerator. Validate your ICP, write messaging in your buyer's language, and launch a live outbound engine that gets smarter over time.
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twitter:description: Cohort training for AI-native GTM operators. Live sessions, lessons you build in Clay, and a community of operators. Powered by Clay.
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Clay Wedge · Clay Cohorts
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Startup accelerator
Clay Wedge
From a guessed ICP to a live outbound engine.
Startup accelerator
Next:
Oct 28 to Nov 11
Clay Wedge
Clay's startup GTM accelerator. Validate your ICP, write messaging in your buyer's language, and launch a live outbound engine that gets smarter over time.
Founders and first GTM hires at pre-seed - Series A, VC-backed startups.
2 weeks
~12 hours
Live + async
Beginner
Curriculum:
4
modules
Go from a validated ICP to a live, automated outbound engine in Clay.
1
Validate your ICP
ICP and TAM mapping
Validate your ideal customer profile and map a segment-specific TAM.
What you build and learn
Validate your ICP
Map a segment-specific TAM
Ground it in customer calls
2
Sharpen your messaging
Persona-based value props
Hone your value propositions and write messaging in your buyer's language.
What you build and learn
Clarify value props
Write persona-based messaging
Battle-test the copy
3
Find your GTM alpha
Creative data and signals
Find creative data points and signals that build your GTM edge.
What you build and learn
Uncover creative data points
Operationalize your edge
Enrich strategically
4
Launch your outbound engine
Automated live sequences
Build automated outbound workflows and launch live sequences in Clay.
What you build and learn
Build automated workflows
Launch live sequences
Make it smarter over time
Cohort dates
Oct
14
Oct 14 to Oct 28
Cohort
10
In progress
Oct
28
Oct 28 to Nov 11
Cohort
12
Cohort is filling fast
See all programs
Before you apply
Know what you’re signing up for.
Time
3 to 6 hours a week
Two weeks, four modules, 1.5 to 3 hours each. Live sessions run 45 to 60 minutes. An hour a day beats a Saturday binge.
Not for
Companies past Series A, or not VC-backed: Outbound Orchestration Foundations is your cohort.
Engineering, product, design, customer success and support, or data, finance, legal and HR roles. It's built for people on an operating GTM team.
Interns and people still in school.
Your first week
Day 1
Kickoff
45 minutes live with the Clay team. Introduce yourself to your classmates.
Day 3
Find your best customers
Live session on your best customers. Assignment 1 is due: your AI context, set up in Clay.
Day 7
Enrich your ICP list
Live session on buyer fit and timing. Assignment 2 is due: your ICP list, enriched.
Questions people ask
Do I have to attend the live sessions?
No. They're optional and recorded. They're not lectures: you build live with classmates and Clay coaches.
What does it cost? Can my company reimburse it?
It's free, so there's nothing to expense or get reimbursed. You build in your own Clay workspace.
When will I hear back after I apply?
You'll hear from us within 2 days, usually within minutes. We will email you either way.
Where do I get help during the cohort?
Post in your cohort's Help channel in Discussions. Coaches and classmates answer there, so every answer helps the whole cohort.
You'll hear from us within 2 days, usually within minutes.
Already applied?
Check where your application stands
.
