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      <h1 class="hero-headline" style="color:var(--white);font-size:clamp(28px,3.8vw,50px);line-height:1.1">Built for the next<br><span style="color:var(--blue);white-space:nowrap">wave of disruptors.</span></h1>
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            <div style="width:36px;height:36px;border-radius:50%;background:rgba(52,211,153,.22);color:#86efac;display:flex;align-items:center;justify-content:center;font-family:'Plus Jakarta Sans',sans-serif;font-weight:800;font-size:14px;flex-shrink:0">03</div>
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          <div style="flex:1;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:8px;padding:9px 8px;text-align:center"><div style="font-family:'Plus Jakarta Sans',sans-serif;font-weight:800;font-size:15px;color:#fff;letter-spacing:-0.02em">6w</div><div style="font-size:9px;color:rgba(255,255,255,.5);text-transform:uppercase;letter-spacing:.08em;margin-top:2px;font-weight:700">To launch</div></div>
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<!-- ══ REFRAME ════════════════════════════════════════════════════════════ -->
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    <div style="margin-bottom:36px">
      <span class="eyebrow" style="color:var(--blue);text-align:left">Why Liftoff</span>
      <h2 class="panel-title" style="color:var(--dark);font-size:clamp(26px,4vw,44px);margin-top:12px;text-align:left">Don't ship dashboards. Ship decisions.</h2>
      <p style="max-width:760px;margin:16px 0 0;color:rgba(5,13,31,.6);font-size:16px;line-height:1.7;text-align:left">Every trial sign-up and abandoned cart is a moment that turns into a paying customer &mdash; or doesn&rsquo;t. Liftoff gives founders the same decisioning system banks and telcos run on, free.</p>
    </div>
    <!-- Column headers -->
    <div style="display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-bottom:14px">
      <p style="font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.1em;color:rgba(5,13,31,.45);margin:0">Most startup tooling</p>
      <p style="font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.1em;color:var(--blue);margin:0">Appice Liftoff</p>
    </div>
    <!-- Paired problem/solution grid — rows align automatically -->
    <div style="display:grid;grid-template-columns:1fr 1fr;gap:12px 24px;align-items:stretch">
      <div style="background:#fff;border:1px solid rgba(5,13,31,.09);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#DC2626;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">Six vendors before you can send anything.</div><div style="font-size:13px;color:rgba(5,13,31,.55);line-height:1.55">Stitch a CDP, scheduler, channel SDKs, analytics and a homegrown ML pipeline together &mdash; months of integration before your first message.</div></div>
      </div>
      <div style="background:rgba(0,80,255,.04);border:1px solid rgba(0,80,255,.18);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#16A34A;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><polyline points="20 6 9 17 4 12"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">One platform &mdash; signals, decisions, channels, learning.</div><div style="font-size:13px;color:rgba(5,13,31,.6);line-height:1.55">The same architecture used by Tier-1 banks and telcos &mdash; day-one ready. No stitching, no homegrown plumbing.</div></div>
      </div>
      <div style="background:#fff;border:1px solid rgba(5,13,31,.09);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#DC2626;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">Free tiers throttle the moment you scale.</div><div style="font-size:13px;color:rgba(5,13,31,.55);line-height:1.55">The free tier becomes a paywall the moment you find product-market fit. Re-architect or pay 5&times; for the same volume.</div></div>
      </div>
      <div style="background:rgba(0,80,255,.04);border:1px solid rgba(0,80,255,.18);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#16A34A;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><polyline points="20 6 9 17 4 12"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">Up to $50K in credits, 12 months of runway.</div><div style="font-size:13px;color:rgba(5,13,31,.6);line-height:1.55">Free to start. Generous credits cover scale-up &mdash; no throttle the moment you find PMF.</div></div>
      </div>
      <div style="background:#fff;border:1px solid rgba(5,13,31,.09);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#DC2626;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">Dashboards describe yesterday.</div><div style="font-size:13px;color:rgba(5,13,31,.55);line-height:1.55">Your tools show what happened, not what to do next. Decisions happen in a side channel &mdash; spreadsheets, Slack threads, hunches.</div></div>
      </div>
      <div style="background:rgba(0,80,255,.04);border:1px solid rgba(0,80,255,.18);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#16A34A;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><polyline points="20 6 9 17 4 12"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">Real-time decisions, not just analytics.</div><div style="font-size:13px;color:rgba(5,13,31,.6);line-height:1.55">Acts on every signal in milliseconds. Decisions live in the system &mdash; not in a side channel.</div></div>
      </div>
      <div style="background:#fff;border:1px solid rgba(5,13,31,.09);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#DC2626;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">Re-platform forced when you grow up.</div><div style="font-size:13px;color:rgba(5,13,31,.55);line-height:1.55">SMB tools assume no regulators, no compliance, no residency. Re-platforming at Series B is a tax on your own success.</div></div>
      </div>
      <div style="background:rgba(0,80,255,.04);border:1px solid rgba(0,80,255,.18);border-radius:12px;padding:18px;display:flex;gap:14px;align-items:flex-start;height:100%">
        <div style="width:36px;height:36px;border-radius:8px;background:#16A34A;color:#fff;display:flex;align-items:center;justify-content:center;flex-shrink:0"><svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2.5"><polyline points="20 6 9 17 4 12"/></svg></div>
        <div><div style="font-size:14px;font-weight:700;color:var(--dark);margin-bottom:3px">Same architecture from MVP to enterprise.</div><div style="font-size:13px;color:rgba(5,13,31,.6);line-height:1.55">Compliant, on-prem-ready, residency-aware from day one. No re-platforming at Series B.</div></div>
      </div>
    </div>
  </div>
</section>

<!-- ══ THREE PHASES ══════════════════════════════════════════════════════ -->
<section class="sec sec--blue" style="padding-top:80px;padding-bottom:80px">
  <div class="inner" style="max-width:960px">
    <div style="text-align:left;margin-bottom:56px">
      <span class="eyebrow" style="color:#fff">How Liftoff Works</span>
      <h2 class="panel-title" style="color:var(--white);font-size:clamp(26px,4vw,44px);margin-top:12px;text-align:left">Application to first live decision &mdash; three steps.</h2>
      <p style="max-width:680px;margin:16px 0 0;color:rgba(255,255,255,.85);font-size:16px;line-height:1.7;text-align:left">A quarter of enterprise rollout, compressed into a sprint a founding team can run in weeks.</p>
    </div>
    <div style="display:grid;grid-template-columns:repeat(3,1fr);gap:24px">
      <div style="background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.30);border-radius:18px;padding:36px;position:relative;box-shadow:0 1px 0 rgba(255,255,255,.18) inset">
        <div style="position:absolute;top:28px;right:28px;font-size:11px;font-weight:700;letter-spacing:.08em;color:#fff;background:rgba(255,255,255,.22);padding:4px 10px;border-radius:20px">Week 1</div>
        <div style="width:48px;height:48px;background:rgba(255,255,255,.22);border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:24px;color:#fff">
          <svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z"/><polyline points="14 2 14 8 20 8"/><polyline points="9 15 11 17 15 13"/></svg>
        </div>
        <h3 style="font-size:18px;font-weight:700;color:#fff;margin-bottom:8px">Step 1: Apply</h3>
        <p style="font-size:13px;font-weight:600;color:rgba(255,255,255,.95);text-transform:uppercase;letter-spacing:.06em;margin-bottom:16px">5-minute form</p>
        <ul style="list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:10px">
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Tell us about your startup &mdash; stage, product, customers
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            We respond within 48 hours with an eligibility decision
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Sign a lightweight programme agreement &mdash; no procurement cycle
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Credits land in your Appice tenant on day one
          </li>
        </ul>
      </div>
      <div style="background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.30);border-radius:18px;padding:36px;position:relative;box-shadow:0 1px 0 rgba(255,255,255,.18) inset">
        <div style="position:absolute;top:28px;right:28px;font-size:11px;font-weight:700;letter-spacing:.08em;color:#fff;background:rgba(255,255,255,.22);padding:4px 10px;border-radius:20px">Weeks 2&ndash;4</div>
        <div style="width:48px;height:48px;background:rgba(255,255,255,.22);border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:24px;color:#fff">
          <svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><circle cx="12" cy="12" r="3"/><path d="M19.07 4.93a10 10 0 0 1 0 14.14M4.93 4.93a10 10 0 0 0 0 14.14"/><path d="M15.54 8.46a5 5 0 0 1 0 7.07M8.46 8.46a5 5 0 0 0 0 7.07"/></svg>
        </div>
        <h3 style="font-size:18px;font-weight:700;color:#fff;margin-bottom:8px">Step 2: Onboard</h3>
        <p style="font-size:13px;font-weight:600;color:rgba(255,255,255,.95);text-transform:uppercase;letter-spacing:.06em;margin-bottom:16px">Hands-on setup</p>
        <ul style="list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:10px">
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Connect product events &mdash; mobile SDK, web, server-side
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Pick from a library of startup decision templates &mdash; trial-to-paid, churn save, NBO
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Live workshops with an Appice solutions architect
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Slack channel with engineering for direct questions
          </li>
        </ul>
      </div>
      <div style="background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.30);border-radius:18px;padding:36px;position:relative;box-shadow:0 1px 0 rgba(255,255,255,.18) inset">
        <div style="position:absolute;top:28px;right:28px;font-size:11px;font-weight:700;letter-spacing:.08em;color:#fff;background:rgba(255,255,255,.22);padding:4px 10px;border-radius:20px">Weeks 5&ndash;6</div>
        <div style="width:48px;height:48px;background:rgba(255,255,255,.22);border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:24px;color:#fff">
          <svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><polyline points="22 7 13.5 15.5 8.5 10.5 1 18"/><polyline points="16 7 22 7 22 13"/></svg>
        </div>
        <h3 style="font-size:18px;font-weight:700;color:#fff;margin-bottom:8px">Step 3: Launch</h3>
        <p style="font-size:13px;font-weight:600;color:rgba(255,255,255,.95);text-transform:uppercase;letter-spacing:.06em;margin-bottom:16px">First decision live</p>
        <ul style="list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:10px">
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Real signals, real users, real-time response
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Allyvate AI optimises decisions using outcome feedback
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Measure conversion lift against baseline within the dashboard
          </li>
          <li style="font-size:14px;color:rgba(255,255,255,.92);line-height:1.55;padding-left:16px;position:relative">
            <span style="position:absolute;left:0;color:rgba(255,255,255,.7)">&ndash;</span>
            Add channels and use cases as you grow &mdash; same tenant, same code
          </li>
        </ul>
      </div>
    </div>
    <div style="margin-top:32px;background:rgba(0,0,0,.25);border:1px solid rgba(255,255,255,.18);border-radius:18px;padding:32px 40px;display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:20px">
      <div>
        <p style="color:rgba(255,255,255,.6);font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;margin-bottom:6px">Liftoff timeline</p>
        <p style="color:#fff;font-size:20px;font-weight:700;margin:0">From application to first live decision in 6 weeks &mdash; or we extend credits, not the deadline.</p>
      </div>
      <a class='btn btn--blue' href='/liftoff/signup' style='background:#fff;color:#0050FF;flex-shrink:0'>Apply to Liftoff</a>
    </div>
  </div>
</section>

<!-- ══ WHAT YOU GET ══════════════════════════════════════════════════════ -->
<section class="sec sec--dark" style="padding-top:80px;padding-bottom:80px">
  <div class="inner" style="max-width:960px">
    <div style="text-align:left;margin-bottom:56px">
      <span class="eyebrow" style="color:#fff">What's Included</span>
      <h2 class="panel-title" style="color:var(--white);font-size:clamp(26px,4vw,44px);margin-top:12px;text-align:left">Everything you need to ship your first decision.</h2>
      <p style="max-width:680px;margin:16px 0 0;color:rgba(255,255,255,.7);font-size:16px;line-height:1.7;text-align:left">Not a credit-card line item. The full Appice platform plus the people, templates and tooling to take you from zero to live.</p>
    </div>
    <div style="display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:24px">
      <div style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:16px;padding:28px 32px">
        <div style="width:40px;height:40px;background:rgba(127,170,255,.18);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:#7faaff">
          <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><line x1="12" y1="1" x2="12" y2="23"/><path d="M17 5H9.5a3.5 3.5 0 0 0 0 7h5a3.5 3.5 0 0 1 0 7H6"/></svg>
        </div>
        <h3 style="font-size:15px;font-weight:700;color:#fff;margin-bottom:8px">Up to $50,000 in credits</h3>
        <p style="font-size:14px;color:rgba(255,255,255,.7);line-height:1.6;margin:0">Sized to your stage. Pre-seed $10K, seed $25K, Series A up to $50K &mdash; valid for 12 months.</p>
      </div>
      <div style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:16px;padding:28px 32px">
        <div style="width:40px;height:40px;background:rgba(127,170,255,.18);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:#7faaff">
          <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z"/><polyline points="14 2 14 8 20 8"/><line x1="16" y1="13" x2="8" y2="13"/><line x1="16" y1="17" x2="8" y2="17"/></svg>
        </div>
        <h3 style="font-size:15px;font-weight:700;color:#fff;margin-bottom:8px">Startup decision templates</h3>
        <p style="font-size:14px;color:rgba(255,255,255,.7);line-height:1.6;margin:0">Pre-built playbooks for trial-to-paid, onboarding, churn save and reactivation &mdash; configured in hours.</p>
      </div>
      <div style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:16px;padding:28px 32px">
        <div style="width:40px;height:40px;background:rgba(127,170,255,.18);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:#7faaff">
          <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z"/></svg>
        </div>
        <h3 style="font-size:15px;font-weight:700;color:#fff;margin-bottom:8px">Direct Slack support</h3>
        <p style="font-size:14px;color:rgba(255,255,255,.7);line-height:1.6;margin:0">Shared Slack with engineering and solutions &mdash; no tickets, median first response under two hours.</p>
      </div>
      <div style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:16px;padding:28px 32px">
        <div style="width:40px;height:40px;background:rgba(127,170,255,.18);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:#7faaff">
          <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><circle cx="12" cy="12" r="10"/><polyline points="12 6 12 12 16 14"/></svg>
        </div>
        <h3 style="font-size:15px;font-weight:700;color:#fff;margin-bottom:8px">Live onboarding workshops</h3>
        <p style="font-size:14px;color:rgba(255,255,255,.7);line-height:1.6;margin:0">Three working sessions with a named solutions architect &mdash; instrumentation, configuration, launch review.</p>
      </div>
      <div style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:16px;padding:28px 32px">
        <div style="width:40px;height:40px;background:rgba(127,170,255,.18);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:#7faaff">
          <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/><circle cx="9" cy="7" r="4"/><path d="M23 21v-2a4 4 0 0 0-3-3.87"/><path d="M16 3.13a4 4 0 0 1 0 7.75"/></svg>
        </div>
        <h3 style="font-size:15px;font-weight:700;color:#fff;margin-bottom:8px">Founder community</h3>
        <p style="font-size:14px;color:rgba(255,255,255,.7);line-height:1.6;margin:0">Quarterly roundtables with Liftoff founders, investors and operators in the Appice network.</p>
      </div>
      <div style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);border-radius:16px;padding:28px 32px">
        <div style="width:40px;height:40px;background:rgba(127,170,255,.18);border-radius:10px;display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:#7faaff">
          <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><polyline points="16 18 22 12 16 6"/><polyline points="8 6 2 12 8 18"/></svg>
        </div>
        <h3 style="font-size:15px;font-weight:700;color:#fff;margin-bottom:8px">Graduation path</h3>
        <p style="font-size:14px;color:rgba(255,255,255,.7);line-height:1.6;margin:0">Outgrow Liftoff and your tenant, signals and history move with you &mdash; no re-implementation, no migration.</p>
      </div>
    </div>
  </div>
</section>

<!-- ══ ELIGIBILITY ══════════════════════════════════════════════════════ -->
<section class="sec sec--white" style="padding-top:80px;padding-bottom:80px">
  <div class="inner" style="max-width:900px">
    <div style="margin-bottom:56px;text-align:left">
      <span class="eyebrow" style="color:var(--blue);text-align:left">Who Can Apply</span>
      <h2 class="panel-title" style="color:var(--dark);font-size:clamp(26px,4vw,42px);margin:12px 0 16px;text-align:left">Eligibility &mdash; clear and short.</h2>
      <p class="cta-desc" style="color:rgba(5,13,31,.6);font-size:16px;line-height:1.75">Built for early-stage teams with a real product &mdash; a specific bar so we can say yes fast.</p>
    </div>
    <div style="display:flex;flex-direction:column;gap:2px;border-radius:18px;overflow:hidden">
      <div style="background:#F8F9FC;border:1px solid rgba(5,13,31,.06);padding:28px 32px;display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start">
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(5,13,31,.45);margin-bottom:8px">Stage</p>
          <p style="font-size:15px;font-weight:600;color:var(--dark);margin:0">Pre-seed, Seed or Series A</p>
        </div>
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(0,80,255,.6);margin-bottom:8px">What that means</p>
          <p style="font-size:14px;color:rgba(5,13,31,.65);line-height:1.6;margin:0">Up to and including a priced Series A round. If you've raised a Series B or beyond, talk to us about Growth pricing instead.</p>
        </div>
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      <div style="background:#F8F9FC;border:1px solid rgba(5,13,31,.06);padding:28px 32px;display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start">
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(5,13,31,.45);margin-bottom:8px">Funding</p>
          <p style="font-size:15px;font-weight:600;color:var(--dark);margin:0">Up to US $5M total raised</p>
        </div>
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(0,80,255,.6);margin-bottom:8px">What that means</p>
          <p style="font-size:14px;color:rgba(5,13,31,.65);line-height:1.6;margin:0">Bootstrapped, angel-backed and institutionally funded teams all qualify. Grants, accelerator stipends and SAFEs count toward the cap.</p>
        </div>
      </div>
      <div style="background:#F8F9FC;border:1px solid rgba(5,13,31,.06);padding:28px 32px;display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start">
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(5,13,31,.45);margin-bottom:8px">Age</p>
          <p style="font-size:15px;font-weight:600;color:var(--dark);margin:0">Incorporated within the last 5 years</p>
        </div>
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(0,80,255,.6);margin-bottom:8px">What that means</p>
          <p style="font-size:14px;color:rgba(5,13,31,.65);line-height:1.6;margin:0">Incorporation date, not founding date. Pivots and re-incorporations evaluated case-by-case.</p>
        </div>
      </div>
      <div style="background:#F8F9FC;border:1px solid rgba(5,13,31,.06);padding:28px 32px;display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start">
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(5,13,31,.45);margin-bottom:8px">Product</p>
          <p style="font-size:15px;font-weight:600;color:var(--dark);margin:0">Live product or working private beta</p>
        </div>
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(0,80,255,.6);margin-bottom:8px">What that means</p>
          <p style="font-size:14px;color:rgba(5,13,31,.65);line-height:1.6;margin:0">Real users on a mobile app, web product or API. Liftoff is for teams ready to act on signals.</p>
        </div>
      </div>
      <div style="background:#F8F9FC;border:1px solid rgba(5,13,31,.06);padding:28px 32px;display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start">
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(5,13,31,.45);margin-bottom:8px">Use case</p>
          <p style="font-size:15px;font-weight:600;color:var(--dark);margin:0">Customer engagement &amp; growth</p>
        </div>
        <div>
          <p style="font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:rgba(0,80,255,.6);margin-bottom:8px">What that means</p>
          <p style="font-size:14px;color:rgba(5,13,31,.65);line-height:1.6;margin:0">Acquisition, activation, retention, monetisation &mdash; if customers are part of the loop, you fit.</p>
        </div>
      </div>
    </div>
  </div>
</section>

<!-- ══ OUTCOMES ══════════════════════════════════════════════════════════ -->
<section class="sec sec--blue" style="padding-top:80px;padding-bottom:80px">
  <div class="inner" style="max-width:960px">
    <div style="text-align:left;margin-bottom:56px">
      <span class="eyebrow" style="color:#fff">What Founders See</span>
      <h2 class="panel-title" style="color:var(--white);font-size:clamp(26px,4vw,44px);margin-top:12px;text-align:left">Directional outcomes from Liftoff cohorts.</h2>
      <p style="max-width:680px;margin:16px 0 0;color:rgba(255,255,255,.85);font-size:16px;line-height:1.7;text-align:left">Numbers from the first wave of Liftoff teams. Results depend on product and baseline &mdash; we'll define your measurement plan with you.</p>
    </div>
    <div style="display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:24px;margin-bottom:40px">
      <div style="text-align:center;padding:36px 24px;background:rgba(255,255,255,.10);border:1px solid rgba(255,255,255,.22);border-radius:16px">
        <div style="font-size:48px;font-weight:800;color:#fff;line-height:1;margin-bottom:10px">2.4&times;</div>
        <p style="font-size:14px;font-weight:600;color:#fff;margin-bottom:6px">Trial-to-paid conversion</p>
        <p style="font-size:13px;color:rgba(255,255,255,.7);line-height:1.5;margin:0">vs scheduled email drip in consumer SaaS</p>
      </div>
      <div style="text-align:center;padding:36px 24px;background:rgba(255,255,255,.10);border:1px solid rgba(255,255,255,.22);border-radius:16px">
        <div style="font-size:48px;font-weight:800;color:#fff;line-height:1;margin-bottom:10px">35%</div>
        <p style="font-size:14px;font-weight:600;color:#fff;margin-bottom:6px">Lower 30-day churn</p>
        <p style="font-size:13px;color:rgba(255,255,255,.7);line-height:1.5;margin:0">on real-time signal-triggered intervention</p>
      </div>
      <div style="text-align:center;padding:36px 24px;background:rgba(255,255,255,.10);border:1px solid rgba(255,255,255,.22);border-radius:16px">
        <div style="font-size:48px;font-weight:800;color:#fff;line-height:1;margin-bottom:10px">6w</div>
        <p style="font-size:14px;font-weight:600;color:#fff;margin-bottom:6px">Median time to first decision</p>
        <p style="font-size:13px;color:rgba(255,255,255,.7);line-height:1.5;margin:0">from application accepted to live in production</p>
      </div>
      <div style="text-align:center;padding:36px 24px;background:rgba(255,255,255,.10);border:1px solid rgba(255,255,255,.22);border-radius:16px">
        <div style="font-size:48px;font-weight:800;color:#fff;line-height:1;margin-bottom:10px">$50K</div>
        <p style="font-size:14px;font-weight:600;color:#fff;margin-bottom:6px">Maximum credits granted</p>
        <p style="font-size:13px;color:rgba(255,255,255,.7);line-height:1.5;margin:0">across the first 12 months for qualifying teams</p>
      </div>
    </div>
    <div style="background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.22);border-radius:14px;padding:24px 28px">
      <p style="font-size:13px;color:rgba(255,255,255,.8);line-height:1.65;margin:0;text-align:left">Numbers reflect Liftoff cohort medians across MENA, South Asia and Southeast Asia. Outcomes vary by product and baseline. Appice will define measurement methodology with you before launch. <a href='/case-studies' style='color:var(--blue);font-weight:600'>Read case studies &rarr;</a></p>
    </div>
  </div>
</section>

<!-- ══ FAQ ══════════════════════════════════════════════════════════════ -->
<section class="sec sec--dark" style="padding-top:80px;padding-bottom:80px">
  <div class="inner" style="max-width:780px">
    <div style="text-align:left;margin-bottom:48px">
      <span class="eyebrow" style="color:#fff">Frequently Asked</span>
      <h2 class="panel-title" style="color:var(--white);font-size:clamp(26px,4vw,40px);margin-top:12px;text-align:left">Questions founders ask before applying.</h2>
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      <details style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.1);border-radius:12px;padding:20px 24px">
        <summary style="cursor:pointer;font-size:15px;font-weight:700;color:#fff;list-style:none;display:flex;justify-content:space-between;align-items:center">What happens when I run out of credits? <span style="color:var(--blue);font-size:18px">+</span></summary>
        <p style="margin:14px 0 0;font-size:14px;color:rgba(255,255,255,.7);line-height:1.65">Nothing surprises you. We notify you at 70% and 90% utilisation. You can either top up at startup-friendly rates or graduate to a Growth plan with no migration. Your tenant, decisions and history all stay put.</p>
      </details>
      <details style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.1);border-radius:12px;padding:20px 24px">
        <summary style="cursor:pointer;font-size:15px;font-weight:700;color:#fff;list-style:none;display:flex;justify-content:space-between;align-items:center">Do I get the full Appice platform or a stripped-down version? <span style="color:var(--blue);font-size:18px">+</span></summary>
        <p style="margin:14px 0 0;font-size:14px;color:rgba(255,255,255,.7);line-height:1.65">The full platform &mdash; Sense, Decide, Act, Learn and Allyvate AI. The same architecture our Banking and Telco customers run on. Limits are on volume (events, decisions, MAUs) not on capability.</p>
      </details>
      <details style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.1);border-radius:12px;padding:20px 24px">
        <summary style="cursor:pointer;font-size:15px;font-weight:700;color:#fff;list-style:none;display:flex;justify-content:space-between;align-items:center">Can I bring my existing accelerator or VC partner credits? <span style="color:var(--blue);font-size:18px">+</span></summary>
        <p style="margin:14px 0 0;font-size:14px;color:rgba(255,255,255,.7);line-height:1.65">Yes. Liftoff stacks on top of accelerator and VC platform credit programmes. Mention your accelerator or fund in the application &mdash; if we have a partnership in place we'll credit you on top.</p>
      </details>
      <details style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.1);border-radius:12px;padding:20px 24px">
        <summary style="cursor:pointer;font-size:15px;font-weight:700;color:#fff;list-style:none;display:flex;justify-content:space-between;align-items:center">How long does the application process take? <span style="color:var(--blue);font-size:18px">+</span></summary>
        <p style="margin:14px 0 0;font-size:14px;color:rgba(255,255,255,.7);line-height:1.65">The form takes about 5 minutes. We aim for a yes/no within 48 hours of submission, and the agreement is a 1-page programme document &mdash; not a procurement contract. Credits land in your tenant on signature day.</p>
      </details>
      <details style="background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.1);border-radius:12px;padding:20px 24px">
        <summary style="cursor:pointer;font-size:15px;font-weight:700;color:#fff;list-style:none;display:flex;justify-content:space-between;align-items:center">My startup is in a regulated industry. Can I still apply? <span style="color:var(--blue);font-size:18px">+</span></summary>
        <p style="margin:14px 0 0;font-size:14px;color:rgba(255,255,255,.7);line-height:1.65">Absolutely &mdash; in fact, that's a perfect fit. Appice is built for regulated industries from day one. Fintech, neobanks, insurtech, healthtech and digital health teams get the same compliance and audit features as enterprise customers.</p>
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</section>

<!-- ══ CTA ═══════════════════════════════════════════════════════════════ -->
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    <span class="eyebrow" style="color:var(--blue)">Ready to launch?</span>
    <h2 class="panel-title" style="color:var(--dark);font-size:clamp(26px,4vw,44px);margin:12px 0 20px;text-align:left">First decision live in 6 weeks.</h2>
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