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[content]
Appice Liftoff — Real-time Decisioning for Startups | Appice
Platform
Sense
Decide
Act
Learn
Allyvate AI
Inform
Open Architecture
Industries
Banking & Finance
Telecommunications
Healthcare
Insurance
Wealth Management
Government
Resources
Perspectives
A Moment to Think
Case Studies
Documents
Partners
Partners Overview
Service Providers
Advisory & Management Consulting
Implementation Partners
Technology Partners
Reseller Partners
Training & Certification Partners
English
English
العربية
中文
Français
हिन्दी
Português
Español
Login
Book a Demo
Platform
Platform Overview
Sense
Decide
Act
Learn
Allyvate AI
Inform
Open Architecture
Security & Compliance
Integrations
Channels
Models
Analytics
Industries
Banking & Finance
Telecommunications
Healthcare
Insurance
Wealth Management
Government
Resources
Perspectives
A Moment to Think
Case Studies
By Role
Appice Academy
Documentation
Trust Centre
Developer Portal ↗
Switch to Appice
Partners
Partners Overview
Service Providers
Advisory & Management Consulting
Implementation Partners
Technology Partners
Reseller Partners
Training & Certification Partners
English
العربية
中文
Français
हिन्दी
Português
Español
Login
Book a Demo
⌘K
Appice Liftoff · Startup Programme
Built for the next
wave of disruptors.
Free credits, onboarding and a path from MVP to first live decision in weeks — not quarters.
Apply to Liftoff
Getting Started →
$50K
Free credits
6w
First launch
0
Setup fees
Liftoff Console
READY
01
Apply
Week 1
5-min form · eligibility in 48h
02
Onboard
Weeks 2–3
SDK + templates + hands-on workshops
03
Launch
Weeks 4–6
First live decision in production
$50K
Credits
6w
To launch
48h
Decision
Why Liftoff
Don't ship dashboards. Ship decisions.
Every trial sign-up and abandoned cart is a moment that turns into a paying customer — or doesn’t. Liftoff gives founders the same decisioning system banks and telcos run on, free.
Most startup tooling
Appice Liftoff
Six vendors before you can send anything.
Stitch a CDP, scheduler, channel SDKs, analytics and a homegrown ML pipeline together — months of integration before your first message.
One platform — signals, decisions, channels, learning.
The same architecture used by Tier-1 banks and telcos — day-one ready. No stitching, no homegrown plumbing.
Free tiers throttle the moment you scale.
The free tier becomes a paywall the moment you find product-market fit. Re-architect or pay 5× for the same volume.
Up to $50K in credits, 12 months of runway.
Free to start. Generous credits cover scale-up — no throttle the moment you find PMF.
Dashboards describe yesterday.
Your tools show what happened, not what to do next. Decisions happen in a side channel — spreadsheets, Slack threads, hunches.
Real-time decisions, not just analytics.
Acts on every signal in milliseconds. Decisions live in the system — not in a side channel.
Re-platform forced when you grow up.
SMB tools assume no regulators, no compliance, no residency. Re-platforming at Series B is a tax on your own success.
Same architecture from MVP to enterprise.
Compliant, on-prem-ready, residency-aware from day one. No re-platforming at Series B.
How Liftoff Works
Application to first live decision — three steps.
A quarter of enterprise rollout, compressed into a sprint a founding team can run in weeks.
Week 1
Step 1: Apply
5-minute form
–
Tell us about your startup — stage, product, customers
–
We respond within 48 hours with an eligibility decision
–
Sign a lightweight programme agreement — no procurement cycle
–
Credits land in your Appice tenant on day one
Weeks 2–4
Step 2: Onboard
Hands-on setup
–
Connect product events — mobile SDK, web, server-side
–
Pick from a library of startup decision templates — trial-to-paid, churn save, NBO
–
Live workshops with an Appice solutions architect
–
Slack channel with engineering for direct questions
Weeks 5–6
Step 3: Launch
First decision live
–
Real signals, real users, real-time response
–
Allyvate AI optimises decisions using outcome feedback
–
Measure conversion lift against baseline within the dashboard
–
Add channels and use cases as you grow — same tenant, same code
Liftoff timeline
From application to first live decision in 6 weeks — or we extend credits, not the deadline.
Apply to Liftoff
What's Included
Everything you need to ship your first decision.
Not a credit-card line item. The full Appice platform plus the people, templates and tooling to take you from zero to live.
Up to $50,000 in credits
Sized to your stage. Pre-seed $10K, seed $25K, Series A up to $50K — valid for 12 months.
Startup decision templates
Pre-built playbooks for trial-to-paid, onboarding, churn save and reactivation — configured in hours.
Direct Slack support
Shared Slack with engineering and solutions — no tickets, median first response under two hours.
Live onboarding workshops
Three working sessions with a named solutions architect — instrumentation, configuration, launch review.
Founder community
Quarterly roundtables with Liftoff founders, investors and operators in the Appice network.
Graduation path
Outgrow Liftoff and your tenant, signals and history move with you — no re-implementation, no migration.
Who Can Apply
Eligibility — clear and short.
Built for early-stage teams with a real product — a specific bar so we can say yes fast.
Stage
Pre-seed, Seed or Series A
What that means
Up to and including a priced Series A round. If you've raised a Series B or beyond, talk to us about Growth pricing instead.
Funding
Up to US $5M total raised
What that means
Bootstrapped, angel-backed and institutionally funded teams all qualify. Grants, accelerator stipends and SAFEs count toward the cap.
Age
Incorporated within the last 5 years
What that means
Incorporation date, not founding date. Pivots and re-incorporations evaluated case-by-case.
Product
Live product or working private beta
What that means
Real users on a mobile app, web product or API. Liftoff is for teams ready to act on signals.
Use case
Customer engagement & growth
What that means
Acquisition, activation, retention, monetisation — if customers are part of the loop, you fit.
What Founders See
Directional outcomes from Liftoff cohorts.
Numbers from the first wave of Liftoff teams. Results depend on product and baseline — we'll define your measurement plan with you.
2.4×
Trial-to-paid conversion
vs scheduled email drip in consumer SaaS
35%
Lower 30-day churn
on real-time signal-triggered intervention
6w
Median time to first decision
from application accepted to live in production
$50K
Maximum credits granted
across the first 12 months for qualifying teams
Numbers reflect Liftoff cohort medians across MENA, South Asia and Southeast Asia. Outcomes vary by product and baseline. Appice will define measurement methodology with you before launch.
Read case studies →
Frequently Asked
Questions founders ask before applying.
What happens when I run out of credits?
+
Nothing surprises you. We notify you at 70% and 90% utilisation. You can either top up at startup-friendly rates or graduate to a Growth plan with no migration. Your tenant, decisions and history all stay put.
Do I get the full Appice platform or a stripped-down version?
+
The full platform — Sense, Decide, Act, Learn and Allyvate AI. The same architecture our Banking and Telco customers run on. Limits are on volume (events, decisions, MAUs) not on capability.
Can I bring my existing accelerator or VC partner credits?
+
Yes. Liftoff stacks on top of accelerator and VC platform credit programmes. Mention your accelerator or fund in the application — if we have a partnership in place we'll credit you on top.
How long does the application process take?
+
The form takes about 5 minutes. We aim for a yes/no within 48 hours of submission, and the agreement is a 1-page programme document — not a procurement contract. Credits land in your tenant on signature day.
My startup is in a regulated industry. Can I still apply?
+
Absolutely — in fact, that's a perfect fit. Appice is built for regulated industries from day one. Fintech, neobanks, insurtech, healthtech and digital health teams get the same compliance and audit features as enterprise customers.
Ready to launch?
First decision live in 6 weeks.
Tell us about your team and product. We'll come back within 48 hours with eligibility and an onboarding slot.
Apply to Liftoff
Getting Started →
Decisioning and execution for regulated industries.
Platform
Overview
Sense
Decide
Act
Learn
Allyvate AI
Inform
Open Architecture
Industries
Banking & Finance
Telecommunications
Healthcare
Insurance
Wealth Management
Government
See all industries
Resources
Perspectives
A Moment to Think
Case Studies
Documentation
Appice Academy
Archive
Company
About Us
Made in India
Partners
Newsroom
Contact Us
Careers
Why Appice
By Role
Value Management
Trust Centre
Plans
Start up
Appice Difference
Switch to Appice
Book a Demo
WhatsApp
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