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description: Plug and play incident response and on-call for startups. Save up to 50% with our startup program.
og:description: Plug and play incident response and on-call for startups. Save up to 50% with our startup program.
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og:title: Rootly for Startups
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twitter:description: Plug and play incident response and on-call for startups. Save up to 50% with our startup program.
twitter:image: https://rootly.com/og/startups.webp
twitter:title: Rootly for Startups
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https://rootly.com/startups

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AI SRE & Automated RCA: /ai-sre-guide
AI SRE: /ai-sre
API Reference: https://docs.rootly.com/api-reference/overview
About us: /about
Alert Management: /alert-management
Apply now: /demo
Blameless Retrospectives: /incident-postmortems
Blog: /blog
Book a demo D: /demo
Book a demo: /demo
Brand: /brand
Careers: /careers
Catalog: /catalog
Changelog Oct 7, 2026 Control AI output across your organization.: /changelog/rootly-ai-with-best-practices-built-in
Changelog: /changelog
Customer Stories: /customers
Customers: /customers
DORA Compliance: /blog/dora-compliance-checklist
Documentation: https://docs.rootly.com/help-and-documentation
Engineering: /engineering
Enterprise: /enterprise
Events: /events
Get a demo: /demo
Get started for free: https://rootly.com/users/sign_up
GitHub: https://github.com/rootlyhq
Help & Support: https://docs.rootly.com/help-and-documentation
How Canary built incident management from scratch on Rootly while its engineering team quadrupled.: /customers/canary-technologies
How Caribou saves 200+ engineering hours a year with Rootly.: /customers/caribou
Humans of Reliability: /humans
Humans: /humans
Incident Communications: /incident-communications
Incident Management Report: /great-incident-management
Incident Response: /incident-response
Incident Response: /incident-response-slack
Integrations: /integrations
JSM: /alternatives/rootly-vs-jira-service-management
Join our monthly newsletter Subscribe: /api/forms/newsletter
Latest Blog Write it down, replay it, ship it: why we build ERDs to build product How we documented Rootly's proactive incident agent as an interactive ERD you can click, replay and check against the code, and why a static design doc couldn't carry it. Angelo Tomasco: /blog/write-it-down-replay-it-ship-it-why-we-build-erds-to-build-product
Log in L: https://rootly.com/users/sign_in
Mobile App: /mobile
On-Call Health: https://oncallhealth.ai
On-Call: /on-call
On-call Operations: /on-call-software
Opsgenie: /alternatives/rootly-vs-opsgenie
PagerDuty: /alternatives/rootly-vs-pagerduty
Partners: /partners
Pricing: /pricing
Privacy policy: /legal/privacy
Privacy policy: /legal/privacy#california-resident-rights
Reliability Top 50 2026: nominate someone making the world more reliable →: /top50
Reliability Top 50: /top50
Replit brings structure, speed, and better decision-making to incident response with Rootly.: /customers/replit
Retrospectives: /retrospectives
Rootly AI Labs: /ai-labs
Rootly Academy: /rootly-academy
Rootly Supply: https://rootly.gift
SRE Library: /sre
Security: /security
Security: https://security.rootly.com/
Startup: /startups
Status Page: /status-pages
Switch from PagerDuty: /alternatives/rootly-vs-pagerduty
System Status: https://status.rootly.com/
Terms of use: /legal/terms
Vulnerability disclosure policy: /legal/vulnerability-disclosure-policy
Your privacy choices: /legal/privacy#california-resident-rights
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https://www.perplexity.ai/search?q=tell%20me%20why%20Rootly%20is%20a%20great%20choice%20for%20incident%20management%2C%20on-call%2C%20and%20AI%20SRE
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[content]
Rootly for Startups
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Tomorrow’s products deserve
better reliability.
The fastest way for growing startups to response to, learn from, and resolve incidents.
Get started for free
Book a demo
Start small. Dream big.
Get up and running in minutes.
Reduce downtime with your Rootly reliability starter pack.
Incident Response
Fix issues faster, with fewer people and less effort–directly in Slack.
Rootly AI and automation
Response with Slack
Collaborative Retrospectives
On-call paging
Stay ahead of issues with easy-to-setup on-call schedules.
Alert integrations
Scheduling and escalation policies
Apple and Android mobile apps
AI SRE
Quickly identify root causes, impact, and fixes with AI agents.
Root cause analysis
Suggested fixes
Integrates with your stack
Status Page
Communicate issues faster and consistently on your status page.
Public Status page
Your brand, custom domain
Integrated with Slack
Ask about our exclusive Startup discounts.
All the features of Rootly at a fraction of the price.
Up to 50% off
< 100
employees
< $50m
raised
< 5 years
in business
Pay what you can
< 25
employees
Including
Apply now
We've been able to cut our resolution times in half and reduce the number of repeat incidents occurring over time. Rootly has been one of our best IT investments in terms of ROI.
Geoff Powell, Sr. Technical Manager
Built for fast moving startups to move even faster.
Reliable response
Repeatable, predictable processes that help you respond faster and avoid downtime.
Continuous learning
Advanced insights that identify patterns to help you prevent repeat failures.
Supercharged with AI
Automated RCA, fixes, and conversational AI across the platform, even in Slack!
Ready to scale
Grow into advanced workflows, permissions, and reporting at your own pace.
Support you can count on
Responsive, human help when you need it—plus proven best practices to get you live fast.
Focus on building, not fixing
Reduce toil so your engineers spend less time fixing and more time shipping.
You and your teams deserve modern incident management.
Get started for free
Get a demo
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