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hover:bg-gray-10 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base" href="/ai-analytics-platform?siteLocation=nav" aria-label="Platform"><span class="inline-block -translate-y-[1px]">Platform</span></a><nav class="absolute left-0 top-0 w-full z-[-1] pt-20 pb-8 px-8 pointer-events-none"><div class="flex flex-row justify-between" style="opacity:0"><div class="flex-1" style="opacity:0"><div class=" flex flex-col gap-3 font-gellix"><h4 class="px-3 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base text-[#868D95]">AI</h4><div class="flex flex-col"><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/ai" aria-label="Amplitude AI"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Amplitude AI</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Analytics that never stops working</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/ai-agents?siteLocation=nav" aria-label="AI Agents"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">AI Agents</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Sense, decide, and act faster than ever before</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/ai-feedback?siteLocation=nav" aria-label="AI Feedback"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">AI Feedback</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Distill what your customers say they want</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/mcp-server?siteLocation=nav" aria-label="Amplitude MCP"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base 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before they launch</div></a></div></div></div><div class="flex-1" style="opacity:0"><div class=" flex flex-col gap-3 font-gellix"><h4 class="px-3 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base text-[#868D95]">Insights</h4><div class="flex flex-col"><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/amplitude-analytics" aria-label="Product Analytics"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Product Analytics</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Understand the full user journey</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/web-analytics" aria-label="Marketing Analytics"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Marketing Analytics</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Get the metrics you need with one line of code</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/session-replay?siteLocation=nav" aria-label="Session Replay"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Session Replay</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Visualize sessions based on events in your product</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/heatmaps" aria-label="Heatmaps"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Heatmaps</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Visualize clicks, scrolls, and engagement</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/zoning-insights" aria-label="Zoning Insights"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Zoning Insights</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Overlay performance and revenue metrics on your webpages</div></a></div></div></div><div class="flex-1" style="opacity:0"><div class=" flex flex-col gap-3 font-gellix"><h4 class="px-3 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base text-[#868D95]">Action</h4><div class="flex flex-col"><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/guides-and-surveys" aria-label="Guides and Surveys"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Guides and Surveys</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Guide your users and collect feedback</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/amplitude-experiment" aria-label="Feature Experimentation"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Feature Experimentation</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Innovate with personalized product experiences</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/web-experimentation" aria-label="Web Experimentation"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Web Experimentation</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Drive conversion with A/B testing powered by data</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/feature-management" aria-label="Feature Management"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Feature Management</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Build fast, target easily, and learn as you ship </div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/activation" aria-label="Activation"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Activation</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Unite data across teams</div></a></div></div></div><div class="flex-1" style="opacity:0"><div class=" flex flex-col gap-3 font-gellix"><h4 class="px-3 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base text-[#868D95]">Data</h4><div class="flex flex-col"><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/data-governance" aria-label="Data Governance"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Data Governance</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Complete data you can trust</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/integrations" aria-label="Integrations"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Integrations</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Connect Amplitude to hundreds of partners</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/security-and-privacy" aria-label="Security &amp; Privacy"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Security &amp; Privacy</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Keep your data secure and compliant</div></a></div></div></div></div></nav></div><div><a class="transition-background-color duration-300 px-4 py-[7px] rounded-full hover:bg-gray-10 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base" href="/solutions" aria-label="Solutions"><span class="inline-block -translate-y-[1px]">Solutions</span></a><nav class="absolute left-0 top-0 w-full z-[-1] pt-20 pb-8 px-8 pointer-events-none"><div class="flex flex-row justify-between" style="opacity:0"><div class="shrink-0 mr-[23px]" style="opacity:0"><div class="w-[300px] h-[400px] relative rounded-xl overflow-hidden bg-black"><div class="absolute inset-0 w-full h-full"><div class="absolute inset-0 w-full h-full bg-cover bg-center" style="background-image:url(/_next/static/media/dark-accent.b6286561.png)"></div></div><div class="absolute bottom-0 left-0 right-0 flex flex-col gap-10 p-6"><div class="flex flex-col gap-0.5"><div class="font-gellix font-medium text-[24px] leading-[125%] tracking-[-0.12px] text-white">Solutions that drive business results</div><div class="font-gellix text-base leading-[135%] tracking-[-0.04px] text-white">Deliver customer value and drive business outcomes</div></div><div><a class="group font-gellix text-base font-semibold text-white" href="/solutions" aria-label="Amplitude Solutions">Amplitude Solutions<span class="inline-block group-hover:translate-x-1.5 transition-transform duration-300"> →</span></a></div></div></div></div><div class="flex-1" style="opacity:0"><div class=" flex flex-col gap-3 font-gellix"><h4 class="px-3 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base text-[#868D95]">Industry</h4><div class="flex flex-col"><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/industry/financial-services" aria-label="Financial Services"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Financial Services</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Personalize the banking experience</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/industry/b2b-saas" aria-label="B2B"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">B2B</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Maximize product adoption</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/industry/media" aria-label="Media"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Media</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Identify impactful content</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/industry/healthcare" aria-label="Healthcare"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Healthcare</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Simplify the digital healthcare experience</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/industry/ecommerce" aria-label="Ecommerce"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Ecommerce</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Optimize for transactions</div></a></div></div></div><div class="flex-1" style="opacity:0"><div class=" flex flex-col gap-3 font-gellix"><h4 class="px-3 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base text-[#868D95]">Use Case</h4><div class="flex flex-col"><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/solutions/user-acquisition" aria-label="Acquisition"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Acquisition</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Get users hooked from day one</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/solutions/retention" aria-label="Retention"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Retention</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Understand your customers like no one else</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/solutions/monetization" aria-label="Monetization"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Monetization</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Turn behavior into business</div></a></div></div></div><div class="flex-1" style="opacity:0"><div class=" flex flex-col gap-3 font-gellix"><h4 class="px-3 font-gellix font-semibold leading-[135%] tracking-[-0.04px] text-base text-[#868D95]">Team</h4><div class="flex flex-col"><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/solutions/product" aria-label="Product"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Product</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Fuel faster growth</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/solutions/data" aria-label="Data"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Data</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Make trusted data accessible</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/solutions/engineering" aria-label="Engineering"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Engineering</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Ship faster, learn more</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/solutions/marketing" aria-label="Marketing"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Marketing</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Build customers for life</div></a><a class="flex flex-col gap-0.5 px-3 py-2.5 hover:bg-[#F2F4F8] rounded-[6px] transition-background-color duration-200" href="/executive" aria-label="Executive"><div class="font-semibold leading-[135%] tracking-[-0.04px] text-base text-gray-100">Executive</div><div class="font-normal leading-[135%] text-sm text-[#373D42]">Power decisions, shape the 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aria-label="Ecommerce">Ecommerce</a></div></div><div class="flex flex-col gap-3"><h4 class="text-[#868D95] font-gellix text-sm font-semibold leading-[135%] tracking-[-0.035px]">Use Case</h4><div class="flex flex-col gap-3 text-white font-gellix text-base font-semibold leading-[135%] tracking-[-0.4px]"><a class="" href="/solutions/user-acquisition" aria-label="Acquisition">Acquisition</a><a class="" href="/solutions/retention" aria-label="Retention">Retention</a><a class="" href="/solutions/monetization" aria-label="Monetization">Monetization</a></div></div><div class="flex flex-col gap-3"><h4 class="text-[#868D95] font-gellix text-sm font-semibold leading-[135%] tracking-[-0.035px]">Team</h4><div class="flex flex-col gap-3 text-white font-gellix text-base font-semibold leading-[135%] tracking-[-0.4px]"><a class="" href="/solutions/product" aria-label="Product">Product</a><a class="" href="/solutions/data" aria-label="Data">Data</a><a class="" href="/solutions/engineering" aria-label="Engineering">Engineering</a><a class="" href="/solutions/marketing" aria-label="Marketing">Marketing</a><a class="" href="/executive" aria-label="Executive">Executive</a></div></div><div class="flex flex-col gap-3"><h4 class="text-[#868D95] font-gellix text-sm font-semibold leading-[135%] tracking-[-0.035px]">Size</h4><div class="flex flex-col gap-3 text-white font-gellix text-base font-semibold leading-[135%] tracking-[-0.4px]"><a class="" href="/startups" aria-label="Startups">Startups</a><a class="" href="/enterprise" aria-label="Enterprise">Enterprise</a></div></div></div></div></div><div class="border-b-1 border-b-[#373D42] last:border-b-0 mx-6"><button class="flex items-center justify-between !text-white py-6 w-full"><a class="text-white font-gellix font-semibold text-[24px] leading-[125%] tracking-[-0.12px]" href="/resources" aria-label="Resources">Resources</a><div class="text-white transition-transform duration-300"><svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M14 17.4708C13.8445 17.4708 13.6986 17.4465 13.5625 17.3979C13.4264 17.3492 13.3 17.2666 13.1834 17.1499L7.81668 11.7833C7.60279 11.5694 7.49585 11.2972 7.49585 10.9666C7.49585 10.636 7.60279 10.3638 7.81668 10.1499C8.03057 9.93605 8.30279 9.8291 8.63335 9.8291C8.96391 9.8291 9.23613 9.93605 9.45002 10.1499L14 14.6999L18.55 10.1499C18.7639 9.93605 19.0361 9.8291 19.3667 9.8291C19.6972 9.8291 19.9695 9.93605 20.1834 10.1499C20.3972 10.3638 20.5042 10.636 20.5042 10.9666C20.5042 11.2972 20.3972 11.5694 20.1834 11.7833L14.8167 17.1499C14.7 17.2666 14.5736 17.3492 14.4375 17.3979C14.3014 17.4465 14.1556 17.4708 14 17.4708Z" fill="currentColor"></path></svg></div></button><div class="overflow-hidden transition-all duration-300" style="height:0px;opacity:0"><div class="flex flex-col gap-[28px] pb-8"><div class="flex flex-col gap-3"><h4 class="text-[#868D95] font-gellix text-sm font-semibold leading-[135%] 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aria-label="Customers">Customers</a><a class="" href="https://amplitude.com/partner-program?siteLocation=nav" aria-label="Partners">Partners</a></div></div><div class="flex flex-col gap-3"><h4 class="text-[#868D95] font-gellix text-sm font-semibold leading-[135%] tracking-[-0.035px]">Support &amp; Services</h4><div class="flex flex-col gap-3 text-white font-gellix text-base font-semibold leading-[135%] tracking-[-0.4px]"><a class="" href="https://gethelp.amplitude.com/hc/en-us?siteLocation=nav" aria-label="Customer Help Center">Customer Help Center</a><a class="" href="https://www.docs.developers.amplitude.com/?siteLocation=nav" aria-label="Developer Hub">Developer Hub</a><a class="" href="https://academy.amplitude.com/?siteLocation=nav" aria-label="Academy &amp; Training">Academy &amp; Training</a><a class="" href="/services" aria-label="Customer Success">Customer Success</a><a class="" href="/releases?siteLocation=nav" aria-label="Product Updates">Product Updates</a></div></div><div class="flex flex-col gap-3"><h4 class="text-[#868D95] font-gellix text-sm font-semibold leading-[135%] tracking-[-0.035px]">Tools</h4><div class="flex flex-col gap-3 text-white font-gellix text-base font-semibold leading-[135%] tracking-[-0.4px]"><a class="" href="/benchmarks" aria-label="Benchmarks">Benchmarks</a><a class="" href="/prompt-library?siteLocation=nav" aria-label="Prompt Library">Prompt Library</a><a class="" href="/templates" aria-label="Templates">Templates</a><a class="" href="https://amplitude.com/track" aria-label="Tracking Guides">Tracking Guides</a><a class="" href="/digital-maturity-model" aria-label="Maturity Model">Maturity Model</a></div></div></div></div></div><div class="border-b-1 border-b-[#373D42] last:border-b-0 mx-6"><button class="flex items-center justify-between !text-white py-6 w-full"><a class="text-white font-gellix font-semibold text-[24px] leading-[125%] tracking-[-0.12px]" href="/pricing?siteLocation=nav" 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/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=750&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 750w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=828&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 828w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=1080&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1080w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=1200&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1200w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=1440&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1440w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=1920&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1920w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=2048&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2048w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 3840w" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_light_01-r_2880x1620.8a325b43.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4 flex flex-col lg:flex-row items-stretch lg:items-center gap-12 lg:gap-16"><div class="flex-1 lg:text-left text-center flex flex-col gap-2"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !text-[#50565B]">Amplitude for Startups</h6><div class="flex flex-col items-start justify-center gap-6 lg:gap-8"><div class="flex flex-col gap-4 lg:gap-8"><h1 class="font-gellix text-[32px] md:text-[64px] font-bold leading-[35px] md:leading-[70px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Free product<br/>and web insights for a year<br/></h1><p class="font-gellix text-[18px] leading-[24px] font-normal text-[#50565B]">Spend $0, get 1.2 billion events and all the tools you need to understand users and find product market fit faster—Analytics, Experimentation, Session Replay, and Activation.</p></div><div class="w-full flex gap-4 flex-col lg:flex-row"><a class="transition-colors duration-300 ease-in-out flex justify-center items-center shrink-0 rounded-[32px] border border-solid disabled:bg-[#D5D9E0] disabled:border-[#D5D9E0] disabled:text-[#697077] h-[48px] lg:h-[56px] px-[7px] bg-black border-black text-white hover:bg-[#242A2E] active:bg-[#13171A] active:text-[#D5D9E0] font-gellix text-[18px] leading-[24px] font-medium" href="https://app.amplitude.com/signup?signUpSource=scholarship" aria-label="Join now"><span class="px-3 lg:px-[14px]">Join now</span></a></div></div></div><div class="flex-1"><img alt="" fetchPriority="high" width="1686" height="965" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fb9badba1dcd85b3e25fa723c46a8d52543bd8941-1686x965.png&amp;w=1920&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fb9badba1dcd85b3e25fa723c46a8d52543bd8941-1686x965.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fb9badba1dcd85b3e25fa723c46a8d52543bd8941-1686x965.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/></div></div></div></div><div class="relative z-10"><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-24 lg:pt-40 rounded-b-[32px] overflow-hidden bg-white text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:12"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4 flex flex-col items-center gap-6 lg:gap-7"><div class="flex flex-col items-center gap-12 w-full"><div class="flex flex-col gap-4 w-full lg:w-[756px] text-center"><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Do you qualify?</h3><div class="styles_PortableText__f9zXn styles_tight__vxkeJ text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Choose from three programs with big savings on Amplitude’s AI Analytics Platform.</p></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-8 rounded-b-[32px] overflow-hidden bg-white text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:11"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4"><div class="flex items-center justify-center gap-8 lg:gap-16 flex-col lg:flex-row-reverse"><div class="shadow-[0_16px_32px_0_rgba(0,0,0,0.08)] rounded-[16px] overflow-hidden flex-1 w-full lg:w-auto"><img alt="" loading="lazy" width="1784" height="1004" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F979838d49b089bb862a3fc705187f6d2aad2123f-1784x1004.webp&amp;w=1920&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F979838d49b089bb862a3fc705187f6d2aad2123f-1784x1004.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F979838d49b089bb862a3fc705187f6d2aad2123f-1784x1004.webp&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/></div><div class="flex-1 flex flex-col gap-7"><div class="flex flex-col gap-4"><div class="flex flex-col gap-2"><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Startup Scholarship</h3></div><div class="styles_PortableText__f9zXn styles_tight__vxkeJ text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Get one year of free access to the Amplitude Growth plan—including Analytics, Feature and Web Experimentation, Session Replay, and Activation—plus competitive discounts for life. <br/><br/>Eligibility:</p><ul><li>Less than $10M in funding raised</li><li>Fewer than 20 employees</li></ul></div></div><div class="flex gap-4 flex-col lg:flex-row"><a class="transition-colors duration-300 ease-in-out flex justify-center items-center shrink-0 rounded-[32px] border border-solid disabled:bg-[#D5D9E0] disabled:border-[#D5D9E0] disabled:text-[#697077] h-[48px] lg:h-[56px] px-[7px] bg-black border-black text-white hover:bg-[#242A2E] active:bg-[#13171A] active:text-[#D5D9E0] font-gellix text-[18px] leading-[24px] font-medium" href="https://app.amplitude.com/signup?signUpSource=scholarship" aria-label="Get started"><span class="px-3 lg:px-[14px]">Get started</span></a></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-8 rounded-b-[32px] overflow-hidden bg-white text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:10"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4 flex flex-col items-center gap-12 lg:gap-16"><div class="flex flex-col items-center gap-4 w-full lg:w-[756px] text-center"><div class="flex flex-col gap-2"><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Additional Scholarship Programs</h3></div></div><div class="flex flex-col items-center lg:gap-8 gap-6"><div class="grid grid-cols-1 lg:flex flex-wrap justify-center gap-x-6 lg:gap-y-16 gap-y-4"><a href="https://amplitude.com/tech-for-black-founders" class="w-full lg:w-[calc((100%_-_24px)_/_2)] text-left"><div class="Columns_Columns__hzfb2 group h-full flex flex-col relative gap-5 lg:gap-6 p-4 rounded-[16px] border backdrop-blur-[50px] shadow-[0_4px_8px_0_rgba(0,0,0,0.04)] overflow-hidden transition-all duration-300 ease-in-out border-[#D5D9E0] bg-white/50 hover:border-[#9FA5AD] hover:bg-white"><div class="flex flex-col justify-between gap-4 h-full px-2 pb-2 lg:px-4 lg:pb-4"><div class="flex flex-col gap-4"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] font-semibold">Tech for Black Founders</h6><div class="styles_PortableText__f9zXn styles_tight__vxkeJ !text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Get free and unlimited access to the Amplitude Growth plan, as long as the eligibility criteria is met.</p><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Eligibility:</p><ul><li>Less than $30M in funding</li><li>Fewer than 150 employees</li><li>Based in the United States</li></ul></div></div><div class="flex"><div class="link group font-gellix flex items-center text-[16px] leading-[22px] gap-1.5 lg:text-[18px] lg:leading-[24px] lg:gap-2 font-medium"><span class="translate-y-[-1px]">Get started</span><span class="h-5 w-5 flex items-center justify-center group-hover:translate-x-1 transition-transform duration-300 ease-in-out"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M10.4788 7.99798H1.16634C0.93023 7.99798 0.732313 7.91811 0.572591 7.75839C0.412869 7.59867 0.333008 7.40075 0.333008 7.16464C0.333008 6.92853 0.412869 6.73061 0.572591 6.57089C0.732313 6.41117 0.93023 6.33131 1.16634 6.33131H10.4788L6.39551 2.24798C6.22884 2.08131 6.14898 1.88686 6.15592 1.66464C6.16287 1.44242 6.24967 1.24798 6.41634 1.08131C6.58301 0.928531 6.77745 0.84867 6.99967 0.841725C7.2219 0.834781 7.41634 0.914642 7.58301 1.08131L13.083 6.58131C13.1663 6.66464 13.2254 6.75492 13.2601 6.85214C13.2948 6.94936 13.3122 7.05353 13.3122 7.16464C13.3122 7.27575 13.2948 7.37992 13.2601 7.47714C13.2254 7.57436 13.1663 7.66464 13.083 7.74798L7.58301 13.248C7.43023 13.4008 7.23926 13.4771 7.01009 13.4771C6.78092 13.4771 6.58301 13.4008 6.41634 13.248C6.24967 13.0813 6.16634 12.8834 6.16634 12.6542C6.16634 12.4251 6.24967 12.2271 6.41634 12.0605L10.4788 7.99798Z" fill="currentColor"></path></svg></span></div></div></div></div></a><a href="https://amplitude.com/portfolio-partners-program" class="w-full lg:w-[calc((100%_-_24px)_/_2)] text-left"><div class="Columns_Columns__hzfb2 group h-full flex flex-col relative gap-5 lg:gap-6 p-4 rounded-[16px] border backdrop-blur-[50px] shadow-[0_4px_8px_0_rgba(0,0,0,0.04)] overflow-hidden transition-all duration-300 ease-in-out border-[#D5D9E0] bg-white/50 hover:border-[#9FA5AD] hover:bg-white"><div class="flex flex-col justify-between gap-4 h-full px-2 pb-2 lg:px-4 lg:pb-4"><div class="flex flex-col gap-4"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] font-semibold">Venture Portfolio Company</h6><div class="styles_PortableText__f9zXn styles_tight__vxkeJ !text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Save up to 50% on the Growth plan for one year as a portfolio company with one of our venture partners.</p><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Eligibility:</p><ul><li>Less than $25M in funding</li><li>Not a current Amplitude customer</li><li>Y Combinator, AWS, and Sequoia companies at any stage</li></ul></div></div><div class="flex"><div class="link group font-gellix flex items-center text-[16px] leading-[22px] gap-1.5 lg:text-[18px] lg:leading-[24px] lg:gap-2 font-medium"><span class="translate-y-[-1px]">Get started</span><span class="h-5 w-5 flex items-center justify-center group-hover:translate-x-1 transition-transform duration-300 ease-in-out"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M10.4788 7.99798H1.16634C0.93023 7.99798 0.732313 7.91811 0.572591 7.75839C0.412869 7.59867 0.333008 7.40075 0.333008 7.16464C0.333008 6.92853 0.412869 6.73061 0.572591 6.57089C0.732313 6.41117 0.93023 6.33131 1.16634 6.33131H10.4788L6.39551 2.24798C6.22884 2.08131 6.14898 1.88686 6.15592 1.66464C6.16287 1.44242 6.24967 1.24798 6.41634 1.08131C6.58301 0.928531 6.77745 0.84867 6.99967 0.841725C7.2219 0.834781 7.41634 0.914642 7.58301 1.08131L13.083 6.58131C13.1663 6.66464 13.2254 6.75492 13.2601 6.85214C13.2948 6.94936 13.3122 7.05353 13.3122 7.16464C13.3122 7.27575 13.2948 7.37992 13.2601 7.47714C13.2254 7.57436 13.1663 7.66464 13.083 7.74798L7.58301 13.248C7.43023 13.4008 7.23926 13.4771 7.01009 13.4771C6.78092 13.4771 6.58301 13.4008 6.41634 13.248C6.24967 13.0813 6.16634 12.8834 6.16634 12.6542C6.16634 12.4251 6.24967 12.2271 6.41634 12.0605L10.4788 7.99798Z" fill="currentColor"></path></svg></span></div></div></div></div></a></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-24 lg:pt-40 rounded-b-[32px] overflow-hidden bg-[#F2F4F8] text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:9"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4 flex flex-col items-center gap-6 lg:gap-7"><div class="flex flex-col items-center gap-12 w-full"><div class="flex flex-col gap-4 w-full lg:w-[756px] text-center"><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">What do you get?</h3><div class="styles_PortableText__f9zXn styles_tight__vxkeJ text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Premium analytics that won’t eat into your runway</p></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-8 rounded-b-[32px] overflow-hidden bg-[#F2F4F8] text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:8"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4"><div class="flex items-center justify-center gap-8 lg:gap-16 flex-col lg:flex-row-reverse"><div class="shadow-[0_16px_32px_0_rgba(0,0,0,0.08)] rounded-[16px] overflow-hidden flex-1 w-full lg:w-auto"><img alt="" loading="lazy" width="1200" height="900" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F929c635181e1a698a732901f44aad0e0b808e3b9-1200x900.png&amp;w=1200&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F929c635181e1a698a732901f44aad0e0b808e3b9-1200x900.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F929c635181e1a698a732901f44aad0e0b808e3b9-1200x900.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/></div><div class="flex-1 flex flex-col gap-7"><div class="flex flex-col gap-4"><div class="flex flex-col gap-2"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !text-[#50565B]">First year free</h6><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Data-driven decision making</h3></div><div class="styles_PortableText__f9zXn styles_tight__vxkeJ text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Amplitude’s all-in-one platform gives you analytics, experimentation, and activation. Use powerful tools to gain clear user insights and find market fit quickly.</p><ul><li>15 analytics projects per month with built-in experimentation</li><li>Key startup features: Session Replay, pathfinder, behavioral cohorts</li><li>Unlimited feature flags, chart saves, and Activation data</li></ul></div></div><div class="flex gap-4 flex-col lg:flex-row"><a href="https://app.amplitude.com/signup?signUpSource=scholarship" class="link group font-gellix flex items-center text-[16px] leading-[22px] gap-1.5 lg:text-[18px] lg:leading-[24px] lg:gap-2 font-medium"><span class="translate-y-[-1px]">Get started</span><span class="h-5 w-5 flex items-center justify-center group-hover:translate-x-1 transition-transform duration-300 ease-in-out"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M10.4788 7.99798H1.16634C0.93023 7.99798 0.732313 7.91811 0.572591 7.75839C0.412869 7.59867 0.333008 7.40075 0.333008 7.16464C0.333008 6.92853 0.412869 6.73061 0.572591 6.57089C0.732313 6.41117 0.93023 6.33131 1.16634 6.33131H10.4788L6.39551 2.24798C6.22884 2.08131 6.14898 1.88686 6.15592 1.66464C6.16287 1.44242 6.24967 1.24798 6.41634 1.08131C6.58301 0.928531 6.77745 0.84867 6.99967 0.841725C7.2219 0.834781 7.41634 0.914642 7.58301 1.08131L13.083 6.58131C13.1663 6.66464 13.2254 6.75492 13.2601 6.85214C13.2948 6.94936 13.3122 7.05353 13.3122 7.16464C13.3122 7.27575 13.2948 7.37992 13.2601 7.47714C13.2254 7.57436 13.1663 7.66464 13.083 7.74798L7.58301 13.248C7.43023 13.4008 7.23926 13.4771 7.01009 13.4771C6.78092 13.4771 6.58301 13.4008 6.41634 13.248C6.24967 13.0813 6.16634 12.8834 6.16634 12.6542C6.16634 12.4251 6.24967 12.2271 6.41634 12.0605L10.4788 7.99798Z" fill="currentColor"></path></svg></span></a></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-8 rounded-b-[32px] overflow-hidden bg-[#F2F4F8] text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:7"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4"><div class="flex items-center justify-center gap-8 lg:gap-16 flex-col lg:flex-row"><div class="shadow-[0_16px_32px_0_rgba(0,0,0,0.08)] rounded-[16px] overflow-hidden flex-1 w-full lg:w-auto"><img alt="" loading="lazy" width="1200" height="900" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fddb93fbe8ca7f601201f47fdb54642ca15bd83e7-1200x900.png&amp;w=1200&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fddb93fbe8ca7f601201f47fdb54642ca15bd83e7-1200x900.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fddb93fbe8ca7f601201f47fdb54642ca15bd83e7-1200x900.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/></div><div class="flex-1 flex flex-col gap-7"><div class="flex flex-col gap-4"><div class="flex flex-col gap-2"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !text-[#50565B]">Built-in community</h6><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Get inspiration and confidence</h3></div><div class="styles_PortableText__f9zXn styles_tight__vxkeJ text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Need a hand? Join Amplitude Cohort, a community of 2,400+ peers where you can get answers to questions, learn skills, and level up your analytics practice.</p></div></div><div class="flex gap-4 flex-col lg:flex-row"><a href="https://amplitude.com/community" class="link group font-gellix flex items-center text-[16px] leading-[22px] gap-1.5 lg:text-[18px] lg:leading-[24px] lg:gap-2 font-medium"><span class="translate-y-[-1px]">Join now</span><span class="h-5 w-5 flex items-center justify-center group-hover:translate-x-1 transition-transform duration-300 ease-in-out"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M10.4788 7.99798H1.16634C0.93023 7.99798 0.732313 7.91811 0.572591 7.75839C0.412869 7.59867 0.333008 7.40075 0.333008 7.16464C0.333008 6.92853 0.412869 6.73061 0.572591 6.57089C0.732313 6.41117 0.93023 6.33131 1.16634 6.33131H10.4788L6.39551 2.24798C6.22884 2.08131 6.14898 1.88686 6.15592 1.66464C6.16287 1.44242 6.24967 1.24798 6.41634 1.08131C6.58301 0.928531 6.77745 0.84867 6.99967 0.841725C7.2219 0.834781 7.41634 0.914642 7.58301 1.08131L13.083 6.58131C13.1663 6.66464 13.2254 6.75492 13.2601 6.85214C13.2948 6.94936 13.3122 7.05353 13.3122 7.16464C13.3122 7.27575 13.2948 7.37992 13.2601 7.47714C13.2254 7.57436 13.1663 7.66464 13.083 7.74798L7.58301 13.248C7.43023 13.4008 7.23926 13.4771 7.01009 13.4771C6.78092 13.4771 6.58301 13.4008 6.41634 13.248C6.24967 13.0813 6.16634 12.8834 6.16634 12.6542C6.16634 12.4251 6.24967 12.2271 6.41634 12.0605L10.4788 7.99798Z" fill="currentColor"></path></svg></span></a></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-8 rounded-b-[32px] overflow-hidden bg-[#F2F4F8] text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:6"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4"><div class="flex items-center justify-center gap-8 lg:gap-16 flex-col lg:flex-row-reverse"><div class="shadow-[0_16px_32px_0_rgba(0,0,0,0.08)] rounded-[16px] overflow-hidden flex-1 w-full lg:w-auto"><img alt="" loading="lazy" width="1200" height="900" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fadb91a34a2033c484898b750242271eda1d96127-1200x900.png&amp;w=1200&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fadb91a34a2033c484898b750242271eda1d96127-1200x900.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fadb91a34a2033c484898b750242271eda1d96127-1200x900.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/></div><div class="flex-1 flex flex-col gap-7"><div class="flex flex-col gap-4"><div class="flex flex-col gap-2"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !text-[#50565B]">Startup friendly</h6><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Templates and dashboards</h3></div><div class="styles_PortableText__f9zXn styles_tight__vxkeJ text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Save time with pre-built templates and workflows that show you how to spin up your first dashboard, automate reporting, and measure what matters.</p></div></div><div class="flex gap-4 flex-col lg:flex-row"><a href="https://app.amplitude.com/signup?signUpSource=scholarship" class="link group font-gellix flex items-center text-[16px] leading-[22px] gap-1.5 lg:text-[18px] lg:leading-[24px] lg:gap-2 font-medium"><span class="translate-y-[-1px]">Get started</span><span class="h-5 w-5 flex items-center justify-center group-hover:translate-x-1 transition-transform duration-300 ease-in-out"> <svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M10.4788 7.99798H1.16634C0.93023 7.99798 0.732313 7.91811 0.572591 7.75839C0.412869 7.59867 0.333008 7.40075 0.333008 7.16464C0.333008 6.92853 0.412869 6.73061 0.572591 6.57089C0.732313 6.41117 0.93023 6.33131 1.16634 6.33131H10.4788L6.39551 2.24798C6.22884 2.08131 6.14898 1.88686 6.15592 1.66464C6.16287 1.44242 6.24967 1.24798 6.41634 1.08131C6.58301 0.928531 6.77745 0.84867 6.99967 0.841725C7.2219 0.834781 7.41634 0.914642 7.58301 1.08131L13.083 6.58131C13.1663 6.66464 13.2254 6.75492 13.2601 6.85214C13.2948 6.94936 13.3122 7.05353 13.3122 7.16464C13.3122 7.27575 13.2948 7.37992 13.2601 7.47714C13.2254 7.57436 13.1663 7.66464 13.083 7.74798L7.58301 13.248C7.43023 13.4008 7.23926 13.4771 7.01009 13.4771C6.78092 13.4771 6.58301 13.4008 6.41634 13.248C6.24967 13.0813 6.16634 12.8834 6.16634 12.6542C6.16634 12.4251 6.24967 12.2271 6.41634 12.0605L10.4788 7.99798Z" fill="currentColor"></path></svg></span></a></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-24 lg:pt-40 rounded-b-[32px] overflow-hidden bg-white text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:5"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4"><div class="flex flex-col items-center"><div class="flex flex-col items-center gap-12 lg:gap-16 w-full lg:w-auto"><div class="flex flex-col items-center gap-4 lg:w-[756px] text-center"><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Helping startups grow </h3></div><div class="hidden lg:flex flex-wrap justify-center items-center"><div class="w-full flex flex-wrap justify-center items-center"><div class="group flex flex-col justify-center items-center relative flex flex-col justify-center 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7001bb3ee6d0ff6c1f8a814e30d954ca3d804758-750x1000.png&amp;w=1200&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7001bb3ee6d0ff6c1f8a814e30d954ca3d804758-750x1000.png&amp;w=1440&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1440w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7001bb3ee6d0ff6c1f8a814e30d954ca3d804758-750x1000.png&amp;w=1920&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7001bb3ee6d0ff6c1f8a814e30d954ca3d804758-750x1000.png&amp;w=2048&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7001bb3ee6d0ff6c1f8a814e30d954ca3d804758-750x1000.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2F7001bb3ee6d0ff6c1f8a814e30d954ca3d804758-750x1000.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/></div><div class="flex-1 flex flex-col gap-6 justify-between items-center lg:items-start"><div class="flex lg:hidden relative h-[60px] items-center justify-center"><img src="https://cdn.sanity.io/images/l5rq9j6r/production/e880e2f26f566238b17f905da6bef2697caf5382-179x71.svg" alt="" class="object-contain max-h-[60px] max-w-[150px]" width="179" height="71"/></div><p class="font-gellix text-[22px] lg:text-[36px] leading-[1.4] tracking-[-0.5px] text-[inherit] text-center lg:text-left">“You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’”</p><div class="flex items-center justify-between lg:w-full"><div class="flex flex-col items-center lg:items-start text-[#697077]"><p class="font-gellix text-[14px] leading-[19px] font-semibold">Alex Tew</p><p class="font-gellix text-[14px] leading-[19px] font-medium">CEO, Calm</p></div><div class="hidden lg:flex relative h-[60px] items-center justify-center"><img src="https://cdn.sanity.io/images/l5rq9j6r/production/e880e2f26f566238b17f905da6bef2697caf5382-179x71.svg" alt="" class="max-h-[60px] max-w-[160px] object-contain" width="179" height="71"/></div></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-24 lg:pt-40 rounded-b-[32px] overflow-hidden bg-white text-black text-black" style="--pb-primary-text-color:#000000;--pb-secondary-text-color:#50565B;z-index:3"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4"><div class="flex items-center justify-center gap-8 lg:gap-16 flex-col lg:flex-row-reverse"><div class="shadow-[0_16px_32px_0_rgba(0,0,0,0.08)] rounded-[16px] overflow-hidden flex-1 w-full lg:w-auto"><img alt="" loading="lazy" width="1200" height="627" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc49d338dc970b0a465e0b5c5dd9aa8d3c6a2c035-1200x627.jpg&amp;w=1200&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc49d338dc970b0a465e0b5c5dd9aa8d3c6a2c035-1200x627.jpg&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fl5rq9j6r%2Fproduction%2Fc49d338dc970b0a465e0b5c5dd9aa8d3c6a2c035-1200x627.jpg&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/></div><div class="flex-1 flex flex-col gap-7"><div class="flex flex-col gap-4"><div class="flex flex-col gap-2"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !text-[#50565B]">Additional programs</h6><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Save at every stage</h3></div><div class="styles_PortableText__f9zXn styles_tight__vxkeJ text-[#50565B]"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">As a trusted partner of leading accelerators and global VCs, Amplitude is proud to help startups scale and succeed with trusted insights for each step.</p><p class="font-gellix text-[inherit] leading-[inherit] font-normal"></p><p class="font-gellix text-[inherit] leading-[inherit] font-normal"><a href="https://amplitude.com/portfolio-partners-program" target="_blank" rel="noopener noreferrer"><strong>Venture Portfolio Company discount &gt; </strong></a></p><p class="font-gellix text-[inherit] leading-[inherit] font-normal"><a href="https://amplitude.com/tech-for-black-founders" target="_blank" rel="noopener noreferrer"><strong>Tech for Black Founders scholarship &gt; </strong></a></p></div></div><div class="flex gap-4 flex-col lg:flex-row"></div></div></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-24 lg:pt-40 rounded-b-[32px] overflow-hidden text-white text-white" style="--pb-primary-text-color:#FFFFFF;--pb-secondary-text-color:#FFFFFF;z-index:2"><img alt="bg-image" loading="lazy" decoding="async" data-nimg="fill" class="absolute inset-0 w-full h-full object-cover object-bottom -z-10 transition-opacity duration-100" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=640&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 640w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=750&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 750w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=828&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 828w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=1080&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1080w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=1200&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1200w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=1440&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1440w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=1920&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 1920w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=2048&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 2048w, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD 3840w" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fbackground_dark_03-c-blur_2880x1620.ce2529b6.png&amp;w=3840&amp;q=75&amp;dpl=dpl_HfdydkmWLNEC94Y2pZxw3bittTTD"/><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4 flex flex-col items-center gap-6 lg:gap-7"><div class="flex flex-col items-center gap-12 w-full"><div class="flex flex-col gap-4 w-full lg:w-[756px] text-center"><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit]">Join hundreds of startups who save on AI analytics</h3></div></div><div class="flex gap-4 w-full lg:w-auto flex-col lg:flex-row"><a class="transition-colors duration-300 ease-in-out flex justify-center items-center shrink-0 rounded-[32px] border border-solid disabled:bg-[#D5D9E0] disabled:border-[#D5D9E0] disabled:text-[#697077] h-[48px] lg:h-[56px] px-[7px] bg-white border-white text-black font-gellix text-[18px] leading-[24px] font-medium w-full lg:w-auto" href="https://app.amplitude.com/signup?signUpSource=scholarship" aria-label="Get your Startup Scholarship"><span class="px-3 lg:px-[14px]">Get your Startup Scholarship</span></a></div></div></div><div class="relative -mt-8 scroll-mt-[71px] lg:scroll-mt-[81px] pb-16 lg:pb-32 pt-24 lg:pt-40 rounded-b-[32px] overflow-hidden bg-black text-white text-white" style="--pb-primary-text-color:#FFFFFF;--pb-secondary-text-color:#FFFFFF;z-index:1"><div class="lg:max-w-[1240px] lg:px-12.5 w-full mx-auto px-4 flex flex-col items-center gap-12 lg:gap-16"><script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How do I get support from Amplitude?","acceptedAnswer":{"@type":"Answer","text":"For tech support, implementation, and feature questions, you can access the Amplitude Support Forum. If you need help with non-technical issues, join our community Slack space. Both support channels are available to startups as part of Amplitude Cohort, our free support community of 2,400+ peers and experts.\n\n"}},{"@type":"Question","name":"How many applicants get approved for Amplitude Startup Scholarships?","acceptedAnswer":{"@type":"Answer","text":"We approve over 96% of scholarship applicants. You’re qualified for an Amplitude scholarship if you are a:\n\nStartup with <20 full-time employees and <$10M in funding\n\nBlack-led startup with <150 employees, <$30M in funding, and based in the United States\n\nPortfolio company with an Amplitude venture partner, and not a current customer\n\nY Combinator, Sequoia, and AWS ecosystem companies are eligible for the Amplitude Scholarship program regardless of their funding or headcount.\n\n\n"}},{"@type":"Question","name":"What are the limits to the Amplitude Growth plan?","acceptedAnswer":{"@type":"Answer","text":"The Amplitude Growth plan has a data limit of 200,000 monthly tracked users (MTUs). Each time you track a user interaction inside one of your analytics projects, that’s an MTU. For early-stage startups, 200K MTUs is typically more than enough. You can also choose to measure data use by event volume (100M events/month) instead of MTUs if it helps extend your data usage. To explore your options, contact us at scholarship@amplitude.com. \n\nBasically, you'll have full and immediate access to every feature, template, and add-on in the Growth plan for free for a year if you use analytics at a reasonable pace."}},{"@type":"Question","name":"How do I apply for an Amplitude Startup Scholarship? ","acceptedAnswer":{"@type":"Answer","text":"Fill out the application for the Startup Scholarship program, the Tech for Black Founders Scholarship, or the Portfolio Company Discount. We’ll review your application within two business days, then contact you via email. If you’re accepted into a program, you can start using everything in the Growth plan for free immediately."}},{"@type":"Question","name":"What happens to my Amplitude Startup Scholarship at the end of 12 months?","acceptedAnswer":{"@type":"Answer","text":"You'll receive email reminders as your free year comes to an end. You can continue with the Growth plan on a paid basis, upgrade to the self-serve Plus plan, or move to the Free plan."}},{"@type":"Question","name":"What is a monthly tracked user (MTU)?","acceptedAnswer":{"@type":"Answer","text":"An MTU is a unique user who triggers one or more events in an analytics or experimentation project in a calendar month. This can be either an anonymous user (which Amplitude tracks via device ID) or an identified user (tracked by user ID). Basically, the more user interactions tracked across all projects in a month, the higher the MTU count. \n\nYour MTU count reflects the total number of unique users tracked across all your analytics and experimentation projects in a month. This article walks you through exactly how to estimate and track MTUs. "}},{"@type":"Question","name":"What if I go over my MTU limit?","acceptedAnswer":{"@type":"Answer","text":"You won't be charged if you exceed the 200K MTUs included with the Growth plan each month. Instead, we'll contact you about lowering your MTU count the following month. You can always upgrade to get more MTUs. If you exceed the MTU count more than twice, you'll be downgraded to our Free plan. If you exceed the MTU count more than twice, you’ll be downgraded to our free Starter plan."}},{"@type":"Question","name":"What do I get with my Startup Scholarship?","acceptedAnswer":{"@type":"Answer","text":"You get one free year of the Amplitude Growth plan. This includes essential features for startups like Amplitude Analytics, Experiment, Session Replay, and CDP, as well as premium advanced features, add-ons, and access to Amplitude’s Cohort community. After your free first year, you’ll enjoy competitive discounts on multiple plan options on an ongoing basis, so you can find a plan that fits your needs at every stage of your journey."}},{"@type":"Question","name":"How do I use Amplitude Experimentation and Amplitude Activation as part of my Amplitude Startup Scholarship?","acceptedAnswer":{"@type":"Answer","text":"With Amplitude’s all-in-one platform, you can access Amplitude Analytics, Feature and Web Experimentation, and Activation in a single unified dashboard. This one view allows teams to gather data and insights using Analytics and Experimentation that run on all their data. Experimentation comes with feature management, data quality checks, and more."}}]}</script><div class="flex flex-col items-center gap-4 w-full lg:w-[756px] text-center"><h3 class="font-gellix text-[26px] md:text-[44px] font-semibold leading-[29px] md:leading-[48px] tracking-[-0.5px] md:tracking-[-1px] text-[inherit] font-semibold">Frequently asked questions</h3></div><div class="flex flex-col items-stretch w-full lg:w-[756px]"><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">How do I get support from Amplitude?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0 rotate-180"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">For tech support, implementation, and feature questions, you can access the <a href="https://community.amplitude.com/">Amplitude Support Forum</a>. If you need help with non-technical issues, join our <a href="https://thecohortcommunity.slack.com/join/shared_invite/zt-2cbnbm9jo-PG2XLTfrnN0VQSyNW0OaeQ#/shared-invite/email">community Slack space</a>. Both support channels are available to startups as part of <a href="https://amplitude.com/community">Amplitude Cohort</a>, our free support community of 2,400+ peers and experts.</p><p class="font-gellix text-[inherit] leading-[inherit] font-normal"></p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">How many applicants get approved for Amplitude Startup Scholarships?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">We approve over 96% of scholarship applicants. You’re qualified for an Amplitude scholarship if you are a:</p><ul><li>Startup with &lt;20 full-time employees and &lt;$10M in funding</li><li>Black-led startup with &lt;150 employees, &lt;$30M in funding, and based in the United States</li><li>Portfolio company with an Amplitude venture partner, and not a current customer</li></ul><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Y Combinator, Sequoia, and AWS ecosystem companies are eligible for the Amplitude Scholarship program regardless of their funding or headcount.</p><p class="font-gellix text-[inherit] leading-[inherit] font-normal"><br/></p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">What are the limits to the Amplitude Growth plan?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">The <a href="https://amplitude.com/pricing">Amplitude Growth plan</a> has a data limit of 200,000 monthly tracked users (MTUs). Each time you track a user interaction inside one of your analytics projects, that’s an MTU.<strong> For early-stage startups, 200K MTUs is typically more than enough.</strong> You can also choose to measure data use by event volume (100M events/month) instead of MTUs if it helps extend your data usage. To explore your options, contact us at <a href="mailto:scholarship@amplitude.com">scholarship@amplitude.com</a>. <br/><br/>Basically, you&#x27;ll have full and immediate access to every feature, template, and add-on in the Growth plan for free for a year if you use analytics at a reasonable pace.</p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">How do I apply for an Amplitude Startup Scholarship? </h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Fill out the application for the <a href="https://app.amplitude.com/signup?signUpSource=scholarship">Startup Scholarship program</a>, the Tech for Black Founders Scholarship, or the <a href="https://amplitude.com/venturepartner">Portfolio Company Discount</a>. We’ll review your application within two business days, then contact you via email. If you’re accepted into a program, you can start using everything in the Growth plan for free immediately.</p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">What happens to my Amplitude Startup Scholarship at the end of 12 months?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">You&#x27;ll receive email reminders as your free year comes to an end. You can continue with the Growth plan on a paid basis, upgrade to the self-serve Plus plan, or move to the Free plan.</p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">What is a monthly tracked user (MTU)?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">An MTU is a unique user who triggers one or more events in an analytics or experimentation project in a calendar month. This can be either an anonymous user (which Amplitude tracks via device ID) or an identified user (tracked by user ID). Basically, the more user interactions tracked across all projects in a month, the higher the MTU count. </p><p class="font-gellix text-[inherit] leading-[inherit] font-normal">Your MTU count reflects the total number of unique users tracked across all your analytics and experimentation projects in a month. This article walks you through exactly <a href="https://help.amplitude.com/hc/en-us/articles/12217810210331">how to estimate and track MTUs</a>. </p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">What if I go over my MTU limit?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">You won&#x27;t be charged if you exceed the 200K MTUs included with the Growth plan each month. Instead, we&#x27;ll contact you about lowering your MTU count the following month. You can always upgrade to get more MTUs. If you exceed the MTU count more than twice, you&#x27;ll be downgraded to our Free plan.<strong> </strong>If you exceed the MTU count more than twice, you’ll be downgraded to our free Starter plan.</p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">What do I get with my Startup Scholarship?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">You get one free year of the <a href="https://amplitude.com/pricing">Amplitude Growth plan</a>. This includes essential features for startups like Amplitude Analytics, Experiment, Session Replay, and CDP, as well as premium advanced features, add-ons, and access to Amplitude’s <a href="https://amplitude.com/community">Cohort community</a>. After your free first year, you’ll enjoy competitive discounts on multiple plan options on an ongoing basis, so you can find a plan that fits your needs at every stage of your journey.</p></div></div></div></div><div class="border-b-1 last:border-b-0 py-4 lg:py-5 border-b-white/10"><button class="flex items-start lg:items-center justify-between w-full gap-4"><div class="grow text-left"><h6 class="font-gellix text-[18px] md:text-[22px] font-medium leading-[20px] md:leading-[24px] text-[inherit] !font-semibold">How do I use Amplitude Experimentation and Amplitude Activation as part of my Amplitude Startup Scholarship?</h6></div><div class="text-[inherit] w-[24px] h-[24px] flex items-center justify-center shrink-0"><!--$--><svg height="8" viewBox="0 0 13 8" width="13" xmlns="http://www.w3.org/2000/svg"><path d="m3.673-1.984 6.5 5.822-6.5 5.646" fill="none" stroke="currentColor" stroke-miterlimit="20" stroke-width="1.5" transform="matrix(0 1 -1 0 10.5 -3.5)"></path></svg><!--/$--></div></button><div class="text-[inherit] overflow-hidden transition-all duration-300 ease-in-out" style="height:0px"><div class="pt-4"><div class="styles_PortableText__f9zXn styles_dark__JOcgn styles_tight__vxkeJ"><p class="font-gellix text-[inherit] leading-[inherit] font-normal">With Amplitude’s all-in-one platform, you can access Amplitude Analytics, Feature and Web Experimentation, and Activation in a single unified dashboard. 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