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[content]
Amplitude for Startups | Free product analytics for 1 year
Platform
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Glossary
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Amplitude for Startups
Free product
and web insights for a year
Spend $0, get 1.2 billion events and all the tools you need to understand users and find product market fit faster—Analytics, Experimentation, Session Replay, and Activation.
Join now
Do you qualify?
Choose from three programs with big savings on Amplitude’s AI Analytics Platform.
Startup Scholarship
Get one year of free access to the Amplitude Growth plan—including Analytics, Feature and Web Experimentation, Session Replay, and Activation—plus competitive discounts for life.
Eligibility:
Less than $10M in funding raised
Fewer than 20 employees
Get started
Additional Scholarship Programs
Tech for Black Founders
Get free and unlimited access to the Amplitude Growth plan, as long as the eligibility criteria is met.
Eligibility:
Less than $30M in funding
Fewer than 150 employees
Based in the United States
Get started
Venture Portfolio Company
Save up to 50% on the Growth plan for one year as a portfolio company with one of our venture partners.
Eligibility:
Less than $25M in funding
Not a current Amplitude customer
Y Combinator, AWS, and Sequoia companies at any stage
Get started
What do you get?
Premium analytics that won’t eat into your runway
First year free
Data-driven decision making
Amplitude’s all-in-one platform gives you analytics, experimentation, and activation. Use powerful tools to gain clear user insights and find market fit quickly.
15 analytics projects per month with built-in experimentation
Key startup features: Session Replay, pathfinder, behavioral cohorts
Unlimited feature flags, chart saves, and Activation data
Get started
Built-in community
Get inspiration and confidence
Need a hand? Join Amplitude Cohort, a community of 2,400+ peers where you can get answers to questions, learn skills, and level up your analytics practice.
Join now
Startup friendly
Templates and dashboards
Save time with pre-built templates and workflows that show you how to spin up your first dashboard, automate reporting, and measure what matters.
Get started
Helping startups grow
“You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’”
Alex Tew
CEO, Calm
Additional programs
Save at every stage
As a trusted partner of leading accelerators and global VCs, Amplitude is proud to help startups scale and succeed with trusted insights for each step.
Venture Portfolio Company discount >
Tech for Black Founders scholarship >
Join hundreds of startups who save on AI analytics
Get your Startup Scholarship
Frequently asked questions
How do I get support from Amplitude?
For tech support, implementation, and feature questions, you can access the
Amplitude Support Forum
. If you need help with non-technical issues, join our
community Slack space
. Both support channels are available to startups as part of
Amplitude Cohort
, our free support community of 2,400+ peers and experts.
How many applicants get approved for Amplitude Startup Scholarships?
We approve over 96% of scholarship applicants. You’re qualified for an Amplitude scholarship if you are a:
Startup with <20 full-time employees and <$10M in funding
Black-led startup with <150 employees, <$30M in funding, and based in the United States
Portfolio company with an Amplitude venture partner, and not a current customer
Y Combinator, Sequoia, and AWS ecosystem companies are eligible for the Amplitude Scholarship program regardless of their funding or headcount.
What are the limits to the Amplitude Growth plan?
The
Amplitude Growth plan
has a data limit of 200,000 monthly tracked users (MTUs). Each time you track a user interaction inside one of your analytics projects, that’s an MTU.
For early-stage startups, 200K MTUs is typically more than enough.
You can also choose to measure data use by event volume (100M events/month) instead of MTUs if it helps extend your data usage. To explore your options, contact us at
scholarship@amplitude.com
.
Basically, you'll have full and immediate access to every feature, template, and add-on in the Growth plan for free for a year if you use analytics at a reasonable pace.
How do I apply for an Amplitude Startup Scholarship?
Fill out the application for the
Startup Scholarship program
, the Tech for Black Founders Scholarship, or the
Portfolio Company Discount
. We’ll review your application within two business days, then contact you via email. If you’re accepted into a program, you can start using everything in the Growth plan for free immediately.
What happens to my Amplitude Startup Scholarship at the end of 12 months?
You'll receive email reminders as your free year comes to an end. You can continue with the Growth plan on a paid basis, upgrade to the self-serve Plus plan, or move to the Free plan.
What is a monthly tracked user (MTU)?
An MTU is a unique user who triggers one or more events in an analytics or experimentation project in a calendar month. This can be either an anonymous user (which Amplitude tracks via device ID) or an identified user (tracked by user ID). Basically, the more user interactions tracked across all projects in a month, the higher the MTU count.
Your MTU count reflects the total number of unique users tracked across all your analytics and experimentation projects in a month. This article walks you through exactly
how to estimate and track MTUs
.
What if I go over my MTU limit?
You won't be charged if you exceed the 200K MTUs included with the Growth plan each month. Instead, we'll contact you about lowering your MTU count the following month. You can always upgrade to get more MTUs. If you exceed the MTU count more than twice, you'll be downgraded to our Free plan.
If you exceed the MTU count more than twice, you’ll be downgraded to our free Starter plan.
What do I get with my Startup Scholarship?
You get one free year of the
Amplitude Growth plan
. This includes essential features for startups like Amplitude Analytics, Experiment, Session Replay, and CDP, as well as premium advanced features, add-ons, and access to Amplitude’s
Cohort community
. After your free first year, you’ll enjoy competitive discounts on multiple plan options on an ongoing basis, so you can find a plan that fits your needs at every stage of your journey.
How do I use Amplitude Experimentation and Amplitude Activation as part of my Amplitude Startup Scholarship?
With Amplitude’s all-in-one platform, you can access Amplitude Analytics, Feature and Web Experimentation, and Activation in a single unified dashboard. This one view allows teams to gather data and insights using Analytics and Experimentation that run on all their data. Experimentation comes with feature management, data quality checks, and more.
Platform
AI Agents
Agent Analytics
AI Feedback
Amplitude MCP
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