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author: GrowSurf
description: Referral software for marketing and product teams. Launch customer referral and affiliate programs in days, not weeks, without heavy engineering work.
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title: GrowSurf: Referral Software for Marketing & Product Teams
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twitter:description: Referral software for marketing and product teams. Launch customer referral and affiliate programs in days, not weeks, without heavy engineering work.
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[content]
GrowSurf: Referral Software for Marketing & Product Teams
Product
Solutions
Pricing
Free Tools
Resources
Book demo
Log in
Launch Your Program
Product
How It Works
See what it takes to set up a referral/affiliate program
Features
Explore GrowSurf's powerful referral marketing platform
Watch Demo
Watch a video demo of setting up a referral/affiliate program
Integrations
GrowSurf plugs into your existing tools
Compare Competitors
GrowSurf vs other referral software providers
Customers
Testimonials
See what our customers have to say
Customer Examples
See examples of referral programs built with GrowSurf
Case Studies
See how our customers have used GrowSurf to grow through referrals
GrowSurf for Startups Program
Startups get a 50% discount
If you've raised a Seed or Series A, you're eligible for up to 50% off your first year plus additional usage bonuses.
Learn more →
Start your free 14-day trial →
By Program Type
Referral Programs
Reward users with one-off rewards when they refer new customers (e.g., gift cards, credits, cash, swag)
Affiliate Programs
Reward users with recurring cash commissions when they refer new customers (e.g., cash on every sale)
By Team Role
Marketing
Launch with minimal developer involvement
Product
Get an in-product referral experience that your users will love
Development
Save time building out your referral program
Founders
Drive sustainable customer growth
By Industry
B2C
FinTech
SaaS
AI
HealthTech
Education
InsurTech
By Integration
Salesforce
Stripe
HubSpot
Chargebee
Recurly
PayPal
Tango Card
Webhooks
Zapier
View all integrations →
Developer Tools
REST API
Full flexibility and customization capabilities
API Libraries
TypeScript, Python, PHP, Ruby, Java
JavaScript SDK
Easily integrates into your web UI
iOS SDK
Out-of-the-box integration for your iOS app
Android SDK
Native referral components for your Android app
Webhooks
Receive data from program events
Embeddable Elements
Easily add program elements to your web UI
Dynamic Rewards
Give different rewards to different users
Metadata
Save custom data to your objects
MCP
Connect AI agents directly to your GrowSurf program
Start your free 14-day trial →
Free Tools for Referral Marketing
Explore our free suite of referral marketing tools.
Referral Program Idea Generator
Referral Rewards Library
Referral Code Generator
Referral Link Generator
Referral Link Assessment Tool
Referral Program Checklist
Referral Program Email Templates
Referral Program FAQ Template
Referral Program Terms and Conditions Template
Referral Program Share Link Generator
Referral Program ROI Calculator
Free Tools for Referral Programs
Explore our free suite of tools for planning and launching a referral program.
GrowSurf Deals
Get $234k+ In Software Savings
Get discounts on top software and services like Notion, Deel, Apollo, and 1Password.
View All Deals →
LoyaltySurf
Reward Your Customers For Their Loyalty
Our free loyalty software lets you reward your customers when they leave reviews, share on social media, and mention your brand.
Get It Free →
View all free tools →
Learn Referral Marketing
GrowSurf Blog
Articles and guides on growth and referral marketing.
Examples
Real-world referral program examples across industries.
Glossary
Definitions and explanations for key referral marketing terminology.
Templates
Ready-to-use referral program templates and frameworks.
Statistics
Insights and benchmarks about referral marketing and growth.
Referral Marketing Guide
40+ hand-picked referral marketing resources and lessons.
Learn GrowSurf
Help Center
Explore our knowledge base and learn to use GrowSurf.
Developer Docs
View guides and examples for GrowSurf APIs and integrations.
Integration Guides
Step-by-step guides for integrating GrowSurf with your tools.
Startup Growth Tactics Quiz
Can you guess which startups made these growth tactics famous? Test your knowledge of innovative marketing strategies that led to explosive growth.
Play Now →
Start your free 14-day trial →
New
Native iOS & Android SDKs
For Marketing and Product Teams
Launch your
referral
program
without the dev time
Turn your users into your lowest-cost growth channel — GrowSurf is simple, powerful
referral program software
that helps product and marketing teams embed referral and affiliate programs into their product without a big engineering lift.
Your Email
Request Demo
Launch Your Program
14 day free trial
No credit card required
1 min
Trusted by marketing and product teams at fast-growing companies across B2C, SaaS, fintech, AI, healthtech, education, and insurance
Automate customer acquisition
at the lowest possible cost
Maximize your growth potential with the power of referrals. GrowSurf customers report that referral marketing represents their lowest costing channel. The results speak for themselves.
312%
Return on investment (ROI)
30%
New leads from referrals
15%
Annual recurring revenue (ARR) from referrals
1 in 5
New customers from referrals
$355 million
Annual referral revenue generated
17.2 million
Referral link impressions
7.4 million
Referral program participants
2.4 million
Referrals
Who it's for
For marketing and product teams that want to
avoid burdening their engineering team
Our plug-and-play referral software is designed for marketing and product teams that want to launch a referral or affiliate program without burdening their engineering team.
GrowSurf lets you implement a refer-a-friend program within your product that auto-generates a unique referral link for each user, all while minimizing your dev team's involvement, because we know they're already stretched thin.
View How It Works →
You'll see ROI from GrowSurf if you
check these boxes
With so many referral and affiliate platforms available, finding the right one can be overwhelming. You'll know that GrowSurf is the right fit for you if you meet these criteria.
Your Email
Request Demo
Launch Your Program
14 day free trial
No credit card required
You're a marketing or product leader at a growth-stage company looking to
accelerate growth through user referrals
You want a turnkey referral and affiliate platform that
requires minimal technical resources
while offering robust APIs and integrations for future scalability
You want a white-labeled system that
seamlessly blends into your own product UI
, and optimizes the user's referral experience
You're ready to establish an automated referral or affiliate program as a
long-term, high-ROI growth channel
to acquire customers at low cost
Not sure if GrowSurf is
right for you?
Ask your favorite AI. Click a button and see what ChatGPT, Claude, Perplexity, Grok, or Google has to say about GrowSurf.
Ask ChatGPT
Ask Claude
Ask Perplexity
Ask Grok
Ask Google
Our features
Meet the referral and affiliate tracking software designed to be
simple from setup through rewards
Automatic link generator
Grow faster with a referral system that automatically creates a link for each of your users, so they don't have to sign up in order to start sharing
Copy and paste to install
Embed a snippet of code into your user portal to inspire your users to share without friction
Fast setup time
Say goodbye to weeks-long setup times, and get your entire referral/affiliate program up and running in a day
Fully whitelabeled
For your users, your referral/affiliate program will look exactly as if you had built it from scratch to match your brand
AI-powered optimization
Enhance your referral/affiliate program with AI that suggests tailored rewards, generates engaging promotional copy, and optimizes sharing links
Automated reward fulfillment
Set up automated gift cards, cash payouts, or account credits in just a few clicks. Use Zapier or webhooks to automate all other rewards.
Watch demo
View how GrowSurf works
2 min
Testimonials
Marketing and product teams choose GrowSurf's refer a friend software to
maximize their results
With our top-rated referral/affiliate software, GrowSurf customers launch faster and enjoy results like these: 312% return on investment, 30% of new leads from referrals, 15% of ARR from referrals.
"I had tried several referral marketing platforms before committing to GrowSurf. The UI/UX is much better than any of the competitors in the market, and integration was done quickly without much developer help. You can't beat it."
Wes Wagner
Head of Growth & Marketing at Microverse
"We wanted a cost-savvy solution that could be managed and changed easily without the help of IT/devs. GrowSurf provided us exactly what our business needed! They saved me and our development team valuable time by providing an easy-to-use solution of building an internal system, with minimal coding. With GrowSurf's support, I was able to set up the entire program within a day."
Gabriella Di Fazio
Marketing Manager at SurveyMonkey
"We were looking for a flexible system to implement on the development side, and easy enough for our marketing team to be able to explore and manage. GrowSurf checked all the boxes."
Michelangelo Guarise
Founder, CEO at Volumio
Why A B2C Music Web App Chose GrowSurf To Launch Their Custom Referral Program To Achieve
9% Monthly Growth
"Growsurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and Growsurf was by far the best value for money."
Max Friedman
Co-Founder & CEO at Givebutter
"The most important thing for us was that the referral program had to be something that we could build and execute without having to have someone technical on the team. GrowSurf's ease of implementation was pretty awesome."
Tommy Gamba
Strategy & Growth at Not Boring
"We use Growsurf to track ALL of our referrals, from paid acquisition channels to newsletters. GrowSurf is responsible for 15% of our new ARR from the last six weeks."
Nick Abouzeid
Head of Marketing at MainStreet
Hyper-Growth B2B Startup Scales Marketing with GrowSurf, Driving
15% ARR from Referrals
"No need to compare other referral marketing solutions. I've compared them all, and we went with GrowSurf.…Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched."
Chino Lex
Founder, CEO at Keyring
"GrowSurf is residual lead gen that we don't have to think about. We wanted something that we could put on autopilot. For every one person who signs up for Draftbit, we essentially get 1.33 new leads from that person."
Nick Selman
Head of Growth at Draftbit
How A B2C SaaS Platform Uses GrowSurf To Get
30% More Leads Every Month
"We ditched a lot of GrowSurf's competitors because they were too expensive. GrowSurf was our saving grace. We wouldn't have a referral program if we had to pay $1,000 per month."
Diego Dal Cero
Founder, CEO at EvenFi
How A Fintech Crowdlending Platform Uses GrowSurf To Drive
40% Monthly Growth
"I had about ten other referral software providers I looked at. We chose GrowSurf because it was something we could customize without having to get developers to build the whole thing out. The price was another big plus for us."
Tracy Laranjo
Growth Manager at Willful
How GrowSurf Helps A B2C Financial Company Generate
300% Returns
"
The level of time dedicated to thinking about what we want as a referral program was made easy by GrowSurf.…Referrals make up 5% of our sales and generate more 5-star reviews on Trustpilot."
Jacomo Deschatelets
Co-Founder, CMO at Emma Life Insurance
"I have been working with a ton of different referral programs for the past year and Growsurf takes pretty much all the development work out of setting up a seemingly integrated referral program. I was set up in less than 12 hours...Hats off to you guys, for building what I think is a very unique product."
Christopher Krohn
Marketing Coordinator at 24onoff
"GrowSurf customer support is a 10 out of 10. Their replies are real answers -- it's not the traditional customer support experience. They go above and beyond."
Stéphane Le Mentec
Digital Marketing Manager at International TEFL Academy
How An Education Company Achieves
1055% ROI
using GrowSurf
"I've built referral programs for Grab and a few other startups. I am now using GrowSurf for AI Camp. I love your product. Keep it going!"
Dr. Michael Ke Zhang
Co-founder at AI Camp
View Case Studies →
Integrations
Automate
your
referral
program
from end to end
Use our direct third-party integrations, Zapier integration, or REST API to connect with your CRM, email marketing system, or other important tools. Approve rewards automatically as soon as the criteria is filled, or award the incentives manually.
ActiveCampaign
Adjust
Amplitude
AppsFlyer
AWeber
Bask Health
Bento
Branch
Brevo
Cal.com
Calendly
Campaign Monitor
Chargebee
Constant Contact
ConvertKit
Customer.io
Drip
EmailOctopus
Fullstory
GetResponse
Google Ads
Google Analytics
Heap
Help Scout
HubSpot
Intercom
Klaviyo
LinkedIn Ads
Loops
Mailchimp
MailerLite
Mailjet
Make
Marketo
Meta Ads
Mixpanel
Pabbly Connect
PayPal
Pendo
PostHog
Recurly
Resend
Salesforce
Segment
SendGrid
Singular
Slack
Stripe
Tango Card
Typeform
Webhooks
X (Twitter) Ads
Zapier
Unlock the power of word-of-mouth marketing and
deepen your bond with customers
Set up your refer a friend program with customer referral and affiliate program software that lowers your acquisition costs, increases customer loyalty, and saves you gobs of time.
Your Email
Request Demo
Launch Your Program
14 day free trial
No credit card required
Trusted by marketing and product teams at fast-growing companies across B2C, SaaS, fintech, AI, healthtech, education, and insurance
Learn more
Built for lean teams,
scaled for category leaders
GrowSurf helps marketing and product teams launch referral and affiliate programs faster with less engineering overhead. Explore how our platform fits your business by choosing your industry.
B2C
FinTech
SaaS
Education
InsurTech
Health
AI
Enterprise
Other
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Referral and affiliate program software
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