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description: Run A/B tests, analyze user behavior, and improve conversions using Optibase. Get the tools you need without enterprise pricing or complexity.
generator: Webflow
og:description: Run A/B tests, analyze user behavior, and improve conversions using Optibase. Get the tools you need without enterprise pricing or complexity.
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og:title: Optibase — A/B Testing & Website Optimization Platform
og:type: website
twitter:card: summary_large_image
twitter:description: Run A/B tests, analyze user behavior, and improve conversions using Optibase. Get the tools you need without enterprise pricing or complexity.
twitter:title: Optibase — A/B Testing & Website Optimization Platform
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[document-links]
/
/blog/a-look-back-at-everything-we-built-in-2025
/blog/best-ab-testing-plugins-wordpress
/blog/optibase-mcp-ai-assistant-integration
4.6 out of 5.0 on G2: https://www.g2.com/products/optibase/reviews
A Look Back at Everything We Built in 2025: /blog/a-look-back-at-everything-we-built-in-2025
A/B test duration calculator: /ab-test-duration-calculator
A/B test sample size calculator: /ab-test-sample-size-calculator
A/B test significance calculator: /ab-test-significance-calculator
A/B testing Optimize conversion rates with precision A/B testing.: /ab-testing
A/B testing calculators Free calculators for planning and validating A/B tests: /ab-testing-calculators
A/B testing calculators Run better A/B tests Calculate ROI, conversions, and revenue with Optibase.: /ab-testing-calculators
A/B testing course The A/B testing course that builds your experimentation engine Stop guessing what works. Learn how to design structured A/B tests, interpret results with confidence, and make smarter, faster decisions backed by real data—not gut feelings or assumptions.: /ab-testing-course
A/B testing course: /ab-testing-course
A/B testing ideas: /ab-testing-ideas
A/B testing library A library of A/B testing ideas Discover proven A/B testing ideas to improve conversions and experiment performance.: /ab-testing-ideas
A/B testing: /ab-testing
About: /about-us
Agency Offer A/B testing as a service with zero setup complexity.: /ab-testing-for-agencies
Agency: /ab-testing-for-agencies
All comparisons: /compare
All customer stories: /customers
Analytics Compare variants with consistent analytics and zero manual setup.: /analytics
Analytics: /analytics
Best A/B Testing Plugins & Tools for WordPress (2026): /blog/best-ab-testing-plugins-wordpress
Blog Top expert tips and tutorials for A/B testing in Webflow: /blog
Blog: /blog
Breakdance: /ab-testing-for-breakdance
Bricks: /ab-testing-for-bricks
Built by Flowout: https://www.flowout.co/
Changelog: /changelog
Contact support: mailto:support@optibase.io
Conversion tracking Streamline optimization with powerful conversion tracking.: /conversion-tracking
Conversion tracking: /conversion-tracking
Customers: /customers
Data: /data-processing
Divi: /ab-testing-for-divi
Elementor: /ab-testing-for-elementor
Enterprise Enterprise-grade experimentation without the enterprise price: /enterprise-ab-testing
Enterprise: /enterprise-ab-testing
Get started for free: https://app.optibase.io/login
Get started for free: https://app.optibase.io/signup
Glossary Key A/B testing concepts explained: /ab-testing-glossary
Glossary: /ab-testing-glossary
Guides A/B testing and conversion optimization guides: /guides
Guides: /guides
Gutenberg: /ab-testing-for-gutenberg
Heatmaps See what gets attention, what gets ignored, and what to test next.: /heatmaps
Heatmaps: /heatmaps
How Rokoko increased revenue-driving actions with Optibase Learn more: /customers/rokoko
How Style Arcade increased demo conversions with Optibase Learn more: /customers/style-arcade
Integrations: /integrations
Learn more: /ab-testing
Learn more: /ab-testing-course
Learn more: /analytics
Learn more: /conversion-tracking
Learn more: /heatmaps
Learn more: /multivariate-testing
Learn more: /personalization
Learn more: /split-url-testing
Learn more: /user-recordings
Library of A/B testing ideas The ultimate library of the best A/B testing ideas.: /ab-testing-ideas
Memberstack Boosts Revenue by $500K with Optibase A/B Testing Learn more: /customers/memberstack
Multivariate testing Enhance website performance with advanced multivariate testing.: /multivariate-testing
Multivariate testing: /multivariate-testing
Optibase MCP: Ask AI About Your A/B Tests in Plain English: /blog/optibase-mcp-ai-assistant-integration
Oxygen: /ab-testing-for-oxygen
Partners: /partners
Personalization Optibase helps you tailor content to each visitor.: /personalization
Personalization tool: /personalization
Pricing: /pricing
Privacy: /privacy-policy
Request a feature: https://optibase.featurebase.app/en
Reviews: /reviews
SaaS Run experiments that drive signups, revenue, and retention.: /ab-testing-for-saas
SaaS: /ab-testing-for-saas
Schedule a demo: https://calendly.com/optibase/optibase-demo
Session recordings: /user-recordings
Sign In: https://my.optibase.io/login
Split testing Boost business growth with strategic split testing.: /split-url-testing
Split testing: /split-url-testing
Start for free: https://app.optibase.io/signup
Startup Stop guessing what converts. Test with real data from launch.: /ab-testing-for-startups
Startup: /ab-testing-for-startups
Terms: /terms-and-conditions
Ultimate guide Ultimate A/B testing guide Learn to run A/B, split, and multivariate tests step by step.: /the-ultimate-guide-ab-testing
User recordings User recordings that show real behavior.: /user-recordings
Webflow app + WP plugin: /optibase-webflow-app-wordpress-plugin-download
Webflow: /ab-testing-for-webflow
WordPress: /ab-testing-for-wordpress
https://www.linkedin.com/company/optibasehq
https://www.youtube.com/@Optibase
https://x.com/OptibaseIO
vs AB Tasty: /compare/optibase-vs-ab-tasty
vs Convert: /compare/optibase-vs-convert
vs Kameleoon: /compare/optibase-vs-kameleoon
vs Optimizely: /compare/optibase-vs-optimizely
vs PostHog: /compare/optibase-vs-posthog
vs VWO: /compare/optibase-vs-vwo
vs Varify: /compare/optibase-vs-varify
vs Webflow Optimize: /compare/optibase-vs-webflow-optimize

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[content]
Optibase — A/B Testing & Website Optimization Platform
Product
A/B testing
Optimize conversion rates with precision A/B testing.
Split testing
Boost business growth with strategic split testing.
Multivariate testing
Enhance website performance with advanced multivariate testing.
Conversion tracking
Streamline optimization with powerful conversion tracking.
Analytics
Compare variants with consistent analytics and zero manual setup.
Personalization
Optibase helps you tailor content to each visitor.
Heatmaps
See what gets attention, what gets ignored, and what to test next.
User recordings
User recordings that show real behavior.
Solutions
SaaS
Run experiments that drive signups, revenue, and retention.
Startup
Stop guessing what converts. Test with real data from launch.
Agency
Offer A/B testing as a service with zero setup complexity.
Enterprise
Enterprise-grade experimentation without the enterprise price
Pricing
Customers
Resources
Guides
A/B testing and conversion optimization guides
Blog
Top expert tips and tutorials for A/B testing in Webflow
Library of A/B testing ideas
The ultimate library of the best A/B testing ideas.
A/B testing calculators
Free calculators for planning and validating A/B tests
Glossary
Key A/B testing concepts explained
Free A/B testing course
For teams building an experimentation engine
Learn more
Get started for free
Schedule a demo
Sign In
Start for free
4.6
out of 5.0 on
G2
One platform to test, measure, and understand
Give your marketing team the full picture. From what converts to why users behave the way they do. A/B testing, heatmaps, recordings, and personalization in one no-code platform.
Schedule a demo
Get started for free
Join 2500+ companies testing with Optibase
Experimentation
Conversions
Heatmaps
Personalization
Recordings
Analytics
Watch the demo
Watch the demo
Watch the demo
Watch the demo
Watch the demo
Watch the demo
Who uses Optibase
Used by 3000+ teams & agencies
Memberstack Boosts Revenue by $500K with Optibase A/B Testing
Learn more
How Style Arcade increased demo conversions with Optibase
Learn more
How Rokoko increased revenue-driving actions with Optibase
Learn more
All customer stories
Test
Test ideas at any level of complexity
Optibase supports multiple testing methods so teams can experiment with confidence. Whether you’re validating small changes or comparing full experiences, you can test without slowing down your site or workflow.
A/B testing for fast validation
Compare two variations to validate focused changes.
Learn more
Split URL testing for full pages
Test entirely different pages or flows across URLs.
Learn more
Multivariate testing for combinations
Test multiple elements together to find winning combinations.
Learn more
Measure
Turn experiments into clear results
Optibase gives you a clear way to measure experiment impact and site performance. Track conversions and results in one place, with consistent metrics across tests so you can trust the numbers behind every decision.
Conversion tracking for clear outcomes
Track clicks, forms, pages, and custom events.
Learn more
Analytics for test performance
See variant performance and results at a glance.
Learn more
Built-in reporting
Review results daily, weekly, or monthly.
Learn more
Understand
Understand why users behave the way they do
Numbers show what happened. Optibase helps you understand why. Use visual and session-based insights to see how users interact with your site and explain experiment results with confidence.
Heatmaps for visual behavior insights
See where users click, scroll, and focus.
Learn more
User recordings for session insights
Watch sessions to spot friction and confusion.
Learn more
Personalize
Personalize experiences that convert
Use insights from your experiments and behavior data to personalize content across your site. Show different messages, layouts, or experiences based on user attributes, behavior, or experiment learnings.
Personalization for audience segments
Tailor content by device, location, or behavior.
Learn more
Combine rules to tailor experiences for each audience.
Location
(country or region)
Device &
Screen size
Browser &
Operating system
Traffic
Source
UTM
Parameters
New vs. returning visitors
Testimonials
What others are saying
Chris Williams
Director of Marketing @ All Copy Products
“I am really excited about Optibase because it fills in a massive need for Webflow.”
Hristian Kambourov
Founder @ Revise Agency
“A much needed product for the Webflow community. Congrats on the launch and I see only good things for your team moving forward.”
Alexandre Teillet
CEO @ Mekaa Agency
“A very cool product ! Already in use with my clients on Webflow”
Julian Galluzzo
Community projects @ Memberstack
“This is looooong overdue - great work to the team. Especially since Google Optimize was deprecated, there's a massive hole in the market. But even if Google Optimize was still here, Optibase is way better for Webflow”
Tim Šfiligoj
Founder @ 350life Agency
“This is awesome, was able to test it already & can't wait to see where it goes from there. Something Webflow needed badly.”
Chris Erickson
Webflow Expert
"Shut up and take my money!"
Elie
CMO @ Submagic
“This is exactly what I've needed for the past 6 months, I haven't found any way within Webflow to easily A/B test (apart from external tools, which are complicated to get the hang of). Kudos for this launch, and I can't wait to try Optibase!”
Benjamin Aguilera
Webflow Expert
“This is godsent. I've been struggling with this for months now. You and your team are absolute legends.”
Kane Garland
Webflow developer @ Crunch
“Love this app. Works perfect and will be using it on our company website!”
Thomas Sulentic
Freelancer
“That’s impressive - and needed in our toolbox”
Veer Manhas
Founder @ Lil Big Things LLC
“A much needed product in the space. Can't wait to use it for our first project!”
Robert Simmons
Webflow Expert
“Love the idea, especially with Google Optimise biting the dust.”
Romano Pravdič
Founder @ Cloud9devs.com
“THIS is something what was needed 2 years ago. Thank you a lot!”
Corey H.
Co-Founder @Conversion Factory
"Best CRO tool for Webflow"
Searched for a proper CRO and A/B testing solution for Webflow for a while before finding Optibase. Frames it as the tool that finally fits how Webflow teams actually work. Short, confident review. No major complaints.
Danae M.
Growth Marketing Manager @Gavel
"Great, easy to use Webflow A/B and split testing tool"
No-code setup, immediate value without a developer, can run tests on her own without involving engineering, clean reporting interface, fits into her marketing workflow. Mentions it removed the dependency on developers for experiments.
Guy B.
CEO @Tagbox
"Super simple A/B tests for Webflow"
CEO who wants testing to just work — no complexity, no learning curve. Needed a lightweight solution to run experiments on their Webflow site without the overhead of enterprise tools. Optibase delivers exactly that. Results are easy to interpret and act on.
Liam M.
Co-Founder & CEO @Bizcuts
"Awesome product run by awesome people!"
Product is solid and easy to set up. The standout for him is the team — incredibly responsive and genuinely helpful whenever there's a question or issue. Great support experience. Review has a warmer, more personal tone than others — focused on the human side of the product.
Evgenii T.
Founder & Tech Lead @Tilipman Digital
"Best CRO tool for Webflow users"
Evaluated alternatives before landing on Optibase. For Webflow specifically, found nothing else that compares — purpose-built integration, fair and transparent pricing, and it works reliably. Technical founder perspective: appreciates that it's built for Webflow rather than retrofitted to support it.
Florian B.
Co-founder @Digidop
"When it's time to optimize your conversions, Optibase is the tool you need"
CRO-first perspective — positions Optibase as the go-to when optimization becomes a real business priority. Uses it to drive measurable conversion improvements. Frames it as a serious tool for teams serious about results, not just for dipping a toe into testing.
Alexandre T.
CEO @Bayer Crop Science
"The A/B testing tool Webflow has been missing"
Before Optibase, there was no good native way to run proper A/B tests on Webflow. Frames it as filling a genuine market gap. Now recommends it to every team building on Webflow. Short, confident review — no major dislikes mentioned.
Miša V.
Head of Growth @Flow Ninja
"A great Webflow CRO and A/B testing tool"
Since using Optibase, their A/B testing process has become more structured and efficient. Platform is intuitive enough that the whole growth team uses it — not just the technical people. Highlights it as the right tool for a team that needs to move fast on experiments. Clean interface, quick to get started.
Travis W.
Advisor @Bullseye
"Easy, clear-cut A/B Testing in Webflow"
Compares Optibase to other A/B testing tools which are overly complex and expensive. For Webflow users specifically, Optibase is the clear, obvious choice — not bloated with features they don't need. Emphasizes simplicity and clarity of the tool. Clean experience from setup to reading results.
Gil P.
CPO @Orcanos
"Running A/B testing on our Webflow site is simple and easy"
Product leader perspective — running A/B tests on their Webflow site went from something they kept deprioritizing to a regular habit. The low barrier to entry is the key value: setup is fast, results are easy to read. 4-star rating suggests a small friction point or a missing feature, but the overall experience is clearly positive.
Tomasz S.
Webflow Developer @Grafit Agency
"A very intuitive interface and an excellent Webflow plugin that enables a simple test setup"
Coming from a developer's perspective — the Webflow plugin integration is native and clean. Interface is intuitive, test setup is fast. Appreciates that once he sets it up for a client, the marketing team can take over and run tests without any developer involvement. Good for handoffs.
Nathan L.
CTO @Synqro
"I use Optibase to optimize the acquisition funnels of my clients"
Calls it probably the best tool on the market for simple, affordable A/B testing on Webflow. Highlights that it connects directly with Webflow and you can start testing within minutes without coding knowledge. Analytics are clear and actionable. Uses it professionally to optimize client acquisition funnels — clients are seeing better conversion rates as a result. Only downside mentioned: it's Webflow-only (which he frames as a minor note, not a real complaint).
Danny W.
Executive Manager @Wong Brothers
"Best tool for Webflow A/B testing"
Marketing manager who values speed from idea to live test. Can now launch experiments without coordinating with engineering. Highlights ease of use for a non-technical marketing role. Clean interface, gets results quickly. Straightforward and positive review with no major dislikes.
Madeline C.
Head of Digital Marketing @Style Arcade
"So easy to use and setup!"
Non-technical marketing leader who can now run experiments entirely on her own without involving a developer. Fast setup process. Interface is immediately understandable. The 4-star rating likely reflects a minor friction point or a missing feature, though the overall tone is positive and enthusiastic.
Integrations
Works with your favourite page builder
Webflow
Bricks
Elementor
WordPress
Divi
Oxygen
Gutenberg
Breakdance
Other features
Take control of your website's performance
No flickering
No more flickering between variants that can mess up your website's user experience and affect conversions. Optibase runs smoothly.
Affordable pricing
We know that there are other options that may offer more features, but why pay for features you don't actually need?
Audience segmentation
By segmenting your audience based on their geolocation and screen size, you can limit who is exposed to your tests.
Built for marketers
Native apps for Webflow and WordPress, plus a simple script for any other builder. Set up, launch, and analyse tests without involving developers.
GDPR compliant
Optibase is GDPR compliant. We have implemented the necessary measures to ensure that our app complies with the GDPR.
No-code friendly
Optibase is the ideal solution for anyone who wants to start testing their website without having to deal with code.
Resources
Master A/B testing with our resources
A/B testing course
The A/B testing course that builds your experimentation engine
Stop guessing what works. Learn how to design structured A/B tests, interpret results with confidence, and make smarter, faster decisions backed by real data—not gut feelings or assumptions.
A/B testing library
A library of A/B testing ideas
Discover proven A/B testing ideas to improve conversions and experiment performance.
A/B testing calculators
Run better A/B tests
Calculate ROI, conversions, and revenue with Optibase.
Ultimate guide
Ultimate A/B testing guide
Learn to run A/B, split, and multivariate tests step by step.
Optibase blog
Tips and tutorials for A/B testing in Webflow
Optibase MCP: Ask AI About Your A/B Tests in Plain English
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